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Social Innovation, Inc.: 5 Strategies for Driving Business Growth Through Social Change

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Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.


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Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.

30 review for Social Innovation, Inc.: 5 Strategies for Driving Business Growth Through Social Change

  1. 4 out of 5

    Lucas

    This was a controversial read for me. I began this book with the belief that companies should have a higher purpose beyond making money and that being profitable was a prerequisite for doing good over the long term through your business. Though this book did not directly contradict this notion, it was clear that the author considers that to be social philanthropy, a result of social contract/obligation, rather than social innovation. His book is about social innovation, which he believes is deri This was a controversial read for me. I began this book with the belief that companies should have a higher purpose beyond making money and that being profitable was a prerequisite for doing good over the long term through your business. Though this book did not directly contradict this notion, it was clear that the author considers that to be social philanthropy, a result of social contract/obligation, rather than social innovation. His book is about social innovation, which he believes is derived from using a core competency of the business to support a social initiative that will drive business. Rather than having profits support a good cause, the good cause should be intricately related to the core business and should actually create profits. This is worth reading again and the five business strategies deserve a second look.

  2. 5 out of 5

    Thomas Fergus

    I think Saul does an excellent job of setting the premise for driving social impact results by harnessing the power of business. While the book is about ~10 years old, the examples still made sense. One thing I kept questioning was how to ensure that social outcomes were built to continue to scale/benefit the end users (notably disenfranchised or marginalized communities). Saul articulates that there is a fine line between typical philanthropic CSR and social innovation, and that knowing where o I think Saul does an excellent job of setting the premise for driving social impact results by harnessing the power of business. While the book is about ~10 years old, the examples still made sense. One thing I kept questioning was how to ensure that social outcomes were built to continue to scale/benefit the end users (notably disenfranchised or marginalized communities). Saul articulates that there is a fine line between typical philanthropic CSR and social innovation, and that knowing where one starts and the other begins will benefit future leaders and policy makers significantly.

  3. 4 out of 5

    Jennifer

    Very accessible, with real strategies for implementation.

  4. 4 out of 5

    Nikita T. Mitchell

    "The unprecedented influence that corporations wield over society's natural resources, our health, our human rights, our standard of living, and our children demands that companies be held to even higher standards of responsibility than ever before." (177) "The unprecedented influence that corporations wield over society's natural resources, our health, our human rights, our standard of living, and our children demands that companies be held to even higher standards of responsibility than ever before." (177)

  5. 4 out of 5

    Elizabeth

    This is a great book looking into the transformative power of corporate profits into an ally for social change.

  6. 4 out of 5

    Moga Marius

  7. 4 out of 5

    Jose

  8. 4 out of 5

    Sally Dehm

  9. 4 out of 5

    Debbie Fioriro

  10. 4 out of 5

    Paula Ordoñez

  11. 5 out of 5

    Jaime Barclay

  12. 5 out of 5

    Ace Thanaboon

  13. 5 out of 5

    Andrew

  14. 5 out of 5

    Jaslyn

  15. 5 out of 5

    Linnet Mbogo

  16. 5 out of 5

    Hanlie

  17. 5 out of 5

    Diane

  18. 5 out of 5

    Kyle Shantz

  19. 5 out of 5

    Nikki Mokshikki

  20. 4 out of 5

    Tre

  21. 4 out of 5

    Brett P.

  22. 4 out of 5

    Mads Oustrup

  23. 4 out of 5

    Gaurav Mishra

  24. 5 out of 5

    Mats

  25. 4 out of 5

    Alex Hsu

  26. 5 out of 5

    Liam

  27. 4 out of 5

    Aseem Sharma

  28. 4 out of 5

    Tony Forde

  29. 4 out of 5

    นาโอ๊ะ ฉันโต๊ะเธอ

  30. 5 out of 5

    Cydnee

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