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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business

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Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products. The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product’s hidden profits and find new opportunities for growt Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products. The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product’s hidden profits and find new opportunities for growth. When it comes to setting prices for products and services, even the most sophisticated businesspeople often rely on formulas and seat-of-the-pants instinct, based on what the competition is charging, marking up costs, and doing things as they’ve always been done. The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table. In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows: • The astonishing impact that small changes to a pricing strategy can have on the bottom line • How the right pricing strategy can boost profits and grow your customer base • Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base • Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product • Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decision The Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of examples, from neighborhood restaurants to huge companies like Ford, he shows the importance of not falling short—and shortchanging yourself—when it comes to the heretofore little understood art of pricing. Also available as an eBook


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Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products. The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product’s hidden profits and find new opportunities for growt Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products. The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product’s hidden profits and find new opportunities for growth. When it comes to setting prices for products and services, even the most sophisticated businesspeople often rely on formulas and seat-of-the-pants instinct, based on what the competition is charging, marking up costs, and doing things as they’ve always been done. The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table. In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows: • The astonishing impact that small changes to a pricing strategy can have on the bottom line • How the right pricing strategy can boost profits and grow your customer base • Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base • Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product • Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decision The Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of examples, from neighborhood restaurants to huge companies like Ford, he shows the importance of not falling short—and shortchanging yourself—when it comes to the heretofore little understood art of pricing. Also available as an eBook

30 review for The Art of Pricing: How to Find the Hidden Profits to Grow Your Business

  1. 4 out of 5

    Garrett

    Introductory pricing book. Very highly level and not useful for actual pricing decisions. If you have little or no background on this topic the book might be ok but I prefer The Strategy and Tactics of Pricing.

  2. 4 out of 5

    PJ

    Clarifies pricing concepts for the layman. Makes me evaluate the value I place on products/ services actually.

  3. 5 out of 5

    Christian

    Very useful when setting prices.

  4. 4 out of 5

    Ben

    Makes an effective case for the importance of charging different prices to different customers—and how this strategy could be integrated into any business to raise profits (from restaurants, to movie theaters, to airlines). Where this book was lacking, was the psychological impact of pricing, which it only began to address in the last couple of chapters. That being said, this book is a must read for anyone working on pricing-related activities.

  5. 5 out of 5

    Ties

    Don't read this book, read 1% Windfall by the same author. Don't read this book, read 1% Windfall by the same author.

  6. 5 out of 5

    Rws_01

    Excellent read

  7. 4 out of 5

    Manu Datta

    This is an insightful book that every finance professional should read I am from finance and pricing is looked at as a cost plus or to meet the customer expectation mostly. It is not thought about in such qualitative and interesting way.

  8. 5 out of 5

    Dave Hall

    Great overview of pricing strategies and how they work. Good read for the consumer and business owner.

  9. 4 out of 5

    John

    Must have for any small business owner. The Art of Pricing was referred over from a Seth Godin marketing class. Rafi Mohammed breaks down the valuation of pricing structure in an easy to learn form. I checked this book out from the library but will most likely purchase it as reference for years to come.

  10. 4 out of 5

    Jack Alexander

    It was thought provoking. He gathered and presented information that we are exposed to every day and gave us insight on how to use that in our own businesses. The most striking number is how much a 1% price increase or give away can affect your profit. I’ll let you read the book to be wowed by that.

  11. 5 out of 5

    Krista Goon

    Fascinating insight into pricing and psychology of price. Made so many notes I might as well re-read it. Rafi makes a dry subject totally entertaining and inspirational!

  12. 4 out of 5

    Rahul Rajamuthiah

    Very good book for people who make regular decisions on how to price their products

  13. 5 out of 5

    Lisa

    Surprisingly funny and interesting to read.

  14. 4 out of 5

    James

    Great resource for finding new and inventive ways of capturing profits within any business.

  15. 4 out of 5

    Lori Grant

    A should-read book on licensing and pricing for the knowledge worker, manager, executive, or entrepreneur.

  16. 4 out of 5

    Dina

    Totally de-mystifies the world of pricing by using real-world examples and a light touch. I interviewed the author. Highly recommended.

  17. 5 out of 5

    Aaron Holmes

  18. 5 out of 5

    Kathleen Rainwater

  19. 4 out of 5

    Reece Fischer

  20. 4 out of 5

    JP Ferreira

  21. 4 out of 5

    Rocky Zadok

  22. 4 out of 5

    Christopher

  23. 4 out of 5

    Allison Jones

  24. 4 out of 5

    Prashanthini Mande

  25. 4 out of 5

    Mark

  26. 4 out of 5

    John

  27. 4 out of 5

    Rosemary

  28. 5 out of 5

    Barb

  29. 5 out of 5

    Caleb Franzmann

  30. 4 out of 5

    Ashley

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