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"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV "Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend. When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business. The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online. Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools, including: -Targeting the right networks -Feeding and seeding a community -Authentically engaging with customers and fans -Managing your online friendships on a daily basis and on a budget This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.


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"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV "Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend. When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business. The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online. Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools, including: -Targeting the right networks -Feeding and seeding a community -Authentically engaging with customers and fans -Managing your online friendships on a daily basis and on a budget This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.

30 review for Power Friending: Demystifying Social Media to Grow Your Business

  1. 5 out of 5

    Christopher Reinhardt

    This book is hot garbage. She just recites menial facts. Did you know QR codes are popular? Business use Social media. I can imagine this whole book being read in a patronizing baby voice. There was maybe 2 pages in the whole book that offered some advice on social media success. Most of the book, she was merely listing examples of social media in corporations. Sprinkled throughout with did you know this device exists?

  2. 5 out of 5

    Julio Bonilla

    This book tells you about the new tech that’s come into the fore in business in the last decade, ä la 1980s sci-fi, but it doesn’t inspire me. Hence why I gave it 3 stars. More like HOW-TO

  3. 5 out of 5

    Loy Machedo

    Loy Machedo’s Book Review - Power Friending by Amber Mac. When I first glanced at the cover of her book, I thought it was one of those cheesy, girly, silly willy books that talks about girlish friendships on social media. At then my eyes caught hold of a three line recommendation for this book by a guy named ‘Tony Robbins’ at the top. I immediately picked it up – no questions asked. If Tony Robbins can recommend someone, well I am buying this book. However, like a rush into getting married and the Loy Machedo’s Book Review - Power Friending by Amber Mac. When I first glanced at the cover of her book, I thought it was one of those cheesy, girly, silly willy books that talks about girlish friendships on social media. At then my eyes caught hold of a three line recommendation for this book by a guy named ‘Tony Robbins’ at the top. I immediately picked it up – no questions asked. If Tony Robbins can recommend someone, well I am buying this book. However, like a rush into getting married and then the guilt trip that follows, I asked myself the pivotal question – Why in the world would Tony Robbins recommend her book? Now I am definitely sure Tony Robbins does not suffer from any Clinton issues, so it could either be, she provided him some professional service by which Tony benefitted from or he was one some charity drive. Turned out to be more of the former and a bit of the latter. Now don’t get wrong – Amber is not an idiot. She is definitely a woman who knows her trade and her industry. And reading her book was something very important for me. However, I will evaluate this book based on how I normally critique a book – either I love it or I rip it to shreds. So let us begin. Plus points 1. A book with quite a number of examples of how companies have used social media, abused it and have paid the price for it (or reaped benefits) 2. Very easy to understand, read and follow – more like the book should have been titled Social Media for Idiots. 3. A very compelling and convincing argument into why Social Media will eventually become a everyday norm for any business. Minus Points 1. I don’t know if she does or does not admit this but there are no assurances that a social media involvement will benefit the company or not. She has stated examples where industry giants decided to take a bold step into social media – only to have it backfire pretty bad. 2. She has clearly suggested the need for companies to have a social media department or group set up. However, would this work in segments like the Middle East or Eastern markets where Social Media is still not developed? Here at least in the Middle East, I have heard a lot about Social Media – however the involvement is not to the level that would compel anyone to take action. 3. She clearly points out the no-no’s that the big boys have undertaken. The question is can she guarantee a fool proof plan with guaranteed results for any client or is she a observer, educator and cautious yet calculated action taker? Overall conclusion Her book is an interesting read, filled with facts, success stories and failures of what goes on in the corporate world and in the social media circles. It does give a strong argument towards networking online. However, is the book worth the price – An absolute and strong No. I paid around 35 US dollars for the book. And I can tell you without a doubt, nothing she stated was totally new, innovative or out of the world. All she did was pass on some great stories, examples and tips on how to understand the social media and networking lifestyle. I am sure she knows her job well and I am very sure she is extremely successful. But having said that, I doubt anyone would purchase her next book as I feel everything she could deliver has been compressed into this one book. She like many others will be a one-hit wonder and eventually her work will vanish among the many books that are being sold at 2$ a piece eventually. Overall Rating When you consider the price factor versus what she is offering – 4 out of 10

  4. 4 out of 5

    Blog on Books

    The last three years have seen an explosion of books trying to cash in on the phenomenon of social media (and we have certainly covered many of the major ones). Most works approach the subject from a technical POV, describing feature sets of various services and how to take full advantage of their systems. Now comes a fresh take on the subject from writer, consultant and TWiT.TV hostess, Amber Mac. Unlike most of the technical leaning volumes published to date, Mac examines the attitude and, dare The last three years have seen an explosion of books trying to cash in on the phenomenon of social media (and we have certainly covered many of the major ones). Most works approach the subject from a technical POV, describing feature sets of various services and how to take full advantage of their systems. Now comes a fresh take on the subject from writer, consultant and TWiT.TV hostess, Amber Mac. Unlike most of the technical leaning volumes published to date, Mac examines the attitude and, dare we say, the psychology, of social networking. In “Power Friending,” Mac emphasizes the human aspect of social networking. How to add to your circle of influence – as either a sole persona or as a business agenda – by, surprise, acting as a friend to the people you approach online. While this approach may seem painfully obvious to some, to others it is important to realize the difference between broadcasting messages to one’s audience verses engaging your audience as though they are actually fans or friends. Like most social media books, “Power Friending” covers the bases of all the services available, including some you may not yet know about (Want to see your social media opportunity? Try Namechk to see where your name is being used.) Because of her background in web video, Mac spends an extra amount of time covering social video and podcasting by illustrating effective filming techniques to use online. Unlike many books, Mac covers not only success stories (Zappos, Threadless, Starbucks) in social marketing as well as shedding light on companies whose efforts may have fallen short of the goal. (Skittles backlash campaign being one of many well-known examples.) In a cluttered field of social media books, “Power Friending” stands out by focusing on gaining followers with attitude over merely being conversant in the technology. Lean on it

  5. 4 out of 5

    Elizabeth Friesen

    I started this book a while ago, but had to put it down because life got in the way. Once I picked it up again, I made short work of it and read it twice. The book contains many valuable tips, even for seasoned social media veterans. It's a relatively easy read, without unnecessary or overly complicated industry jargon. Amber's conversational writing style made me feel as though I was receiving advice from a trusted friend and advisor, which really appealed to me. The only reason I gave the book I started this book a while ago, but had to put it down because life got in the way. Once I picked it up again, I made short work of it and read it twice. The book contains many valuable tips, even for seasoned social media veterans. It's a relatively easy read, without unnecessary or overly complicated industry jargon. Amber's conversational writing style made me feel as though I was receiving advice from a trusted friend and advisor, which really appealed to me. The only reason I gave the book 4 stars, instead of 5, is that some of the content is out of date, due to the fast-paced and constantly evolving nature of social media. All in all, well worth a look, particularly if you're relatively new and/or inexperienced in the wide world of social media. Amber Mac Power Friending: Demystifying Social Media to Grow Your Business

  6. 5 out of 5

    Tina

    Amber Mac delivers what she promises on the front cover: "Demystifying Social Media to Grow Your Business". Technical IT jargon is kept to a minimum, and it is written so a marketing professional can understand. Mac keeps it interesting by providing examples throughout of instances when companies succeeded (and failed) in their Social Media plans. She makes the entire Social Media scene easy-to-understand a little less intimidating. After reading the book, I have even more questions - but now I Amber Mac delivers what she promises on the front cover: "Demystifying Social Media to Grow Your Business". Technical IT jargon is kept to a minimum, and it is written so a marketing professional can understand. Mac keeps it interesting by providing examples throughout of instances when companies succeeded (and failed) in their Social Media plans. She makes the entire Social Media scene easy-to-understand a little less intimidating. After reading the book, I have even more questions - but now I know where to go for answers. And an action list of about a dozen things to work on. Top of the list is to sign up for Mac's podcasts. Thanks Amber for a quick, easy read!

  7. 4 out of 5

    Mike Weissmann

    Amber Mac has put together a well constructed guide to social media. Even though it is targeted to those who wish to use social media in their professional lives and brand building, it provides insight into the world as it is being shaped by the new social paradigm of the web. She makes it clear what the web can be, even should be....a community full of interaction and connectivity. The web and social media can make this shrinking world feel like family instead of something scary. I highly recomm Amber Mac has put together a well constructed guide to social media. Even though it is targeted to those who wish to use social media in their professional lives and brand building, it provides insight into the world as it is being shaped by the new social paradigm of the web. She makes it clear what the web can be, even should be....a community full of interaction and connectivity. The web and social media can make this shrinking world feel like family instead of something scary. I highly recommend for anyone who uses the web to interact with others.

  8. 4 out of 5

    Yuting

    An excellent introductory and resource book for any individual wanting to know how social media can benefit their organization. I found this book as a wonderful resource of statistics, stories of other organizations successes and failures, as well as some online tools. I found the book very good in articulating and presenting what I already knew about social media in a very compelling and persuasive way. A great resource for marketing professionals, social media consultants, and business leaders.

  9. 4 out of 5

    Faith

    For someone running a business with little understanding of social media, this is a good start. It's already becoming a bit outdated and for someone with moderate social media experience, there are few new concepts in this book. The title is pretty misleading. The brief case studies of successful (and unsuccessful) social media campaigns by big business were interesting. Overall, for someone new to using social media to build business I'd suggest skimming through it. If you're already well-versed For someone running a business with little understanding of social media, this is a good start. It's already becoming a bit outdated and for someone with moderate social media experience, there are few new concepts in this book. The title is pretty misleading. The brief case studies of successful (and unsuccessful) social media campaigns by big business were interesting. Overall, for someone new to using social media to build business I'd suggest skimming through it. If you're already well-versed in social media and looking for new ideas and concepts, spend time reading something else.

  10. 5 out of 5

    Bindia

    Easy-to-read and jargon-free, Amber covers the history of social media, positive and negative examples, and gives practical advice about how you can use Social Media tools to improve your customer relations. I recommend that anyone working in Social Media get copies for their colleagues and clients.

  11. 5 out of 5

    Dave

    This is a good book for someone completely new to the idea of using social networks to grow their business. Any regular follower of her shows can see how she condenced the info she has previously presented into a palatable and easy to understand guide.

  12. 5 out of 5

    John

    A good place to start if you're going to start getting serious about your social brand. There might be better books out there but not if you don't understand the material in this book. If nothing else you'll be able to talk about the brand at the water cooler. A good place to start if you're going to start getting serious about your social brand. There might be better books out there but not if you don't understand the material in this book. If nothing else you'll be able to talk about the brand at the water cooler.

  13. 4 out of 5

    Corvi Urling

    I really liked this book. This was an easy read and gave lots of good ideas and material to use. The book doesn't go deep on any of the various strategies or concepts but gives you enough to get a good understanding and get started. I really liked this book. This was an easy read and gave lots of good ideas and material to use. The book doesn't go deep on any of the various strategies or concepts but gives you enough to get a good understanding and get started.

  14. 5 out of 5

    Andy

    I must read for anyone on Facebook, Twitter, LinkedIn, etc.

  15. 4 out of 5

    Christopher Bergeron

    Great for walking those new to social media into the field and those in business or looking to get noticed in business this book is a quick easy read that can help you set up your todo list.

  16. 5 out of 5

    Jeffery

    A fast read and full of useful information. Highly recommended to the novice of this topic.

  17. 4 out of 5

    Jimmy Maheras

    Terrible title. I can't remember where i got the recommendation for this. Quick read and it did spark some ideas. Terrible title. I can't remember where i got the recommendation for this. Quick read and it did spark some ideas.

  18. 4 out of 5

    Terri

    This was far more basic than I expected. Disappointing.

  19. 4 out of 5

    3impressions

    Amber has been the first person to explain to me why social media matters and how to do it when you are busy with life. I totally love this book.

  20. 5 out of 5

    Michael

  21. 5 out of 5

    M

  22. 4 out of 5

    Pat

  23. 4 out of 5

    Dave C

  24. 5 out of 5

    Brian Arsenault

  25. 5 out of 5

    Brent Toderash

  26. 5 out of 5

    Pyang

  27. 4 out of 5

    Schniggen

  28. 4 out of 5

    Rex Turgano

  29. 4 out of 5

    Sara

  30. 5 out of 5

    Christopher Stork

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