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Newton's Apple: Business Strategy, Pure and Simple

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This is a "how to" book. It's written as a practical manual for the CEO (and anybody who wants to become one). It is particularly helpful for people who find themselves running a small to mid-sized company. It simplifies and explains strategic planning concepts, and leads the reader through a straightforward process using the authors' own tested and proven business model. This is a "how to" book. It's written as a practical manual for the CEO (and anybody who wants to become one). It is particularly helpful for people who find themselves running a small to mid-sized company. It simplifies and explains strategic planning concepts, and leads the reader through a straightforward process using the authors' own tested and proven business model. Using the model, the manager can understand and conceptualize his business as it currently exists, and from that develop healthy growth strategies for the short and long-term.


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This is a "how to" book. It's written as a practical manual for the CEO (and anybody who wants to become one). It is particularly helpful for people who find themselves running a small to mid-sized company. It simplifies and explains strategic planning concepts, and leads the reader through a straightforward process using the authors' own tested and proven business model. This is a "how to" book. It's written as a practical manual for the CEO (and anybody who wants to become one). It is particularly helpful for people who find themselves running a small to mid-sized company. It simplifies and explains strategic planning concepts, and leads the reader through a straightforward process using the authors' own tested and proven business model. Using the model, the manager can understand and conceptualize his business as it currently exists, and from that develop healthy growth strategies for the short and long-term.

3 review for Newton's Apple: Business Strategy, Pure and Simple

  1. 5 out of 5

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  2. 5 out of 5

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  3. 5 out of 5

    Walter Browning

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