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Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition

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In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company's metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project le In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company's metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games will show you in steps and practical detail: * How to decide if war gaming is right for you * Which decisions call for war gaming * How to prepare, organize, and run a realistic and inexpensive war game * How to predict competitors' moves with accuracy and little information * Why you don't need computers, consultants, software, or a PhD in math to do it well Business War Games is your bible of how to stay one step ahead of your competitors. Don't leave home without it!


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In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company's metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project le In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company's metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games will show you in steps and practical detail: * How to decide if war gaming is right for you * Which decisions call for war gaming * How to prepare, organize, and run a realistic and inexpensive war game * How to predict competitors' moves with accuracy and little information * Why you don't need computers, consultants, software, or a PhD in math to do it well Business War Games is your bible of how to stay one step ahead of your competitors. Don't leave home without it!

30 review for Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition

  1. 5 out of 5

    Keith Brooks

    Really interesting, odd editing which is why I gave it 4 stars. References at times go nowhere and a chapter or 2 seem to just end. Shame as it is great otherwise.

  2. 5 out of 5

    Jason Mesiarik

    Another great recommendation from Mike McCarty

  3. 4 out of 5

    E

    Action oriented manual This short manual provides an action-oriented introduction to the art of the war game. Benjamin Gilad presents interesting anecdotes and examples from ancient and contemporary military and economic history. He offers a general description of the war-game process, the circumstances under which this role-playing exercise is appropriate, and tips on what to do and not do. He also supplies a detailed by-the-clock description of an exemplary war game. getAbstract finds that his Action oriented manual This short manual provides an action-oriented introduction to the art of the war game. Benjamin Gilad presents interesting anecdotes and examples from ancient and contemporary military and economic history. He offers a general description of the war-game process, the circumstances under which this role-playing exercise is appropriate, and tips on what to do and not do. He also supplies a detailed by-the-clock description of an exemplary war game. getAbstract finds that his book will help any manager who is considering using war gaming and is wondering how to start.

  4. 4 out of 5

    Randy

    A practical handbook on war gaming. For me, the best chapters were the later ones. In the early chapters, Gilad makes the case for war games. In the middle ones he lays out the composition of the teams. In the late chapters he describes a few actual games from his past.

  5. 4 out of 5

    Tyler Cadigan

    Not revolutionary. But different from what I normally read. The framework that is presented is pretty clear and seems like it could be effective. That said it's clearly aimed at larger corporations. Not revolutionary. But different from what I normally read. The framework that is presented is pretty clear and seems like it could be effective. That said it's clearly aimed at larger corporations.

  6. 5 out of 5

    Fresno Bob

    I love wargames and simulations, and love business and scenario planning, but did not love this book

  7. 4 out of 5

    Denise Bonacorso gregory

  8. 4 out of 5

    Sebastien

  9. 5 out of 5

    Christopher Bowen

  10. 5 out of 5

    Martins Lasmanis

  11. 4 out of 5

    Jayme Alexandre

  12. 5 out of 5

    Suman Srivastava

  13. 4 out of 5

    Sam

  14. 5 out of 5

    Iulia Arion

  15. 4 out of 5

    Adam Mangum

  16. 4 out of 5

    Jonathan Torrey

  17. 5 out of 5

    Daniel Blazquez

  18. 4 out of 5

    Leo Boulton

  19. 4 out of 5

    Robert Wyssbrod

  20. 5 out of 5

    Cam

  21. 5 out of 5

    Ilya Mrz

  22. 4 out of 5

    Ty Beard

  23. 5 out of 5

    Fiery Agramon

  24. 5 out of 5

    Chris Ziesler

  25. 5 out of 5

    Wes

  26. 4 out of 5

    April

  27. 4 out of 5

    Gabe

  28. 4 out of 5

    Arthur Lau

  29. 5 out of 5

    Kelly Hoskins

  30. 5 out of 5

    Leons

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