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Business Strategies for Digital Transformation: Learning from examples & diagrams

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As in any strategic initiative, digital transformation practices must be treated as movements that happen across the entire organization – it is not the responsibility of any specific department nor an area of knowledge. Associating efforts and benefits of digital transformation to the area of information technology is a simplistic approach. The digital ecosystem of a comp As in any strategic initiative, digital transformation practices must be treated as movements that happen across the entire organization – it is not the responsibility of any specific department nor an area of knowledge. Associating efforts and benefits of digital transformation to the area of information technology is a simplistic approach. The digital ecosystem of a company must be thought of, built and maintained from the collegiate work of multiple areas, including IT, marketing, finance, sales, operations and supply chain management.


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As in any strategic initiative, digital transformation practices must be treated as movements that happen across the entire organization – it is not the responsibility of any specific department nor an area of knowledge. Associating efforts and benefits of digital transformation to the area of information technology is a simplistic approach. The digital ecosystem of a comp As in any strategic initiative, digital transformation practices must be treated as movements that happen across the entire organization – it is not the responsibility of any specific department nor an area of knowledge. Associating efforts and benefits of digital transformation to the area of information technology is a simplistic approach. The digital ecosystem of a company must be thought of, built and maintained from the collegiate work of multiple areas, including IT, marketing, finance, sales, operations and supply chain management.

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