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Understanding Microsoft: Strategy, Business Model, Culture & Organization

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This book is an abbreviated version of my book `Refresh the Road Ahead´, published in July 2018. Refresh the Road Ahead is a 460-page book in its paperback version which has two parts. The first part is about understanding Microsoft in the amplest way, its strategy, business model, culture and organization. Then the second part goes deep into the Microsoft partner strateg This book is an abbreviated version of my book `Refresh the Road Ahead´, published in July 2018. Refresh the Road Ahead is a 460-page book in its paperback version which has two parts. The first part is about understanding Microsoft in the amplest way, its strategy, business model, culture and organization. Then the second part goes deep into the Microsoft partner strategy with an in-depth review of 15 partner use cases and feedback from interviews with 40 award winning partners from 19 different countries. I realized that the first part could stand alone and serve a wider audience than just Microsoft partners. It can be useful for Microsoft employees in their onboarding, for suppliers, journalists, investors and basically anybody with an interest in Microsoft.


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This book is an abbreviated version of my book `Refresh the Road Ahead´, published in July 2018. Refresh the Road Ahead is a 460-page book in its paperback version which has two parts. The first part is about understanding Microsoft in the amplest way, its strategy, business model, culture and organization. Then the second part goes deep into the Microsoft partner strateg This book is an abbreviated version of my book `Refresh the Road Ahead´, published in July 2018. Refresh the Road Ahead is a 460-page book in its paperback version which has two parts. The first part is about understanding Microsoft in the amplest way, its strategy, business model, culture and organization. Then the second part goes deep into the Microsoft partner strategy with an in-depth review of 15 partner use cases and feedback from interviews with 40 award winning partners from 19 different countries. I realized that the first part could stand alone and serve a wider audience than just Microsoft partners. It can be useful for Microsoft employees in their onboarding, for suppliers, journalists, investors and basically anybody with an interest in Microsoft.

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