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Online Book Store And Online Travel Marketing Strategy

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Travel agents vs online booking: Tackling the shortcomings and strengths Consequently, however, one travel consumer who chooses either online booking sale service or traditional walk in offline travel agent to enquire travel service. These both of travel sale methods have shortcomings also. Such as it is possible that online electronic travel ticket purchase has personal Travel agents vs online booking: Tackling the shortcomings and strengths Consequently, however, one travel consumer who chooses either online booking sale service or traditional walk in offline travel agent to enquire travel service. These both of travel sale methods have shortcomings also. Such as it is possible that online electronic travel ticket purchase has personal data ,e.g. visa card, name, birth data, address, which will be stolen by online crime internet users more easily, who can not enquire any travel questions to get clear travel information concern whose travel destination package service choice or hotel room choice or transportation tool or restaurant choice and airline choice by travel agent. Also, it is possible that walk in travel agent paper travel ticket purchase shortcomings include that the travel consumer can not check any airlines’ seat and pre book hotel room or transport tool or restaurant in the shorten time if who needs to fly immediately. Thus, it seems that online travel agent’s client group is business travel intention, who does not need to enquire travel agent and has desire to per book airline seat in the short time. Otherwise, the offline walk in agent’s client group is entertainment intention , who need to walk in to travel agent to enquire whose travel package and has no desire to pre book airline seat in the short time. Thus, online travel agent ought concentrate on design good travel package for the business travel consumers. Otherwise, offline travel agent ought concentrate on design good travel package for the entertainment travel consumers. Thus, they can have themselves unique travel target package to adopt to their different travel need. Such as business travel consumers need to live cheap and comfortable hotels, catching cheap and fast transportation tools in their business trips, eating in cheap and good taste food in restaurant and spending the less time to catch the airline plan to arrive the destination and cheap and comfortable business class plan seat. Such as entertainment travel consumers need the travel agent can help them to design cheap and enjoyable travel package, includes living comfortable hotel room, exciting and enjoyable trip, good taste food and railway, travel bus, cruise and plane provision in trip. In conclusion, In fact, tourism is a quite unique area of business in a sense that is a travel sale service product and it can’t be observed or manipulated through direct experience prior to purchase . Instead clients have to purely rely on indirect or virtual experience. Thus, every online or offline travel agent ought attempt to design different travel package to attract every business traveler or entertainment traveller trip need because every traveler will have personal unique trip need in this competitive travel sale service market in the future.


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Travel agents vs online booking: Tackling the shortcomings and strengths Consequently, however, one travel consumer who chooses either online booking sale service or traditional walk in offline travel agent to enquire travel service. These both of travel sale methods have shortcomings also. Such as it is possible that online electronic travel ticket purchase has personal Travel agents vs online booking: Tackling the shortcomings and strengths Consequently, however, one travel consumer who chooses either online booking sale service or traditional walk in offline travel agent to enquire travel service. These both of travel sale methods have shortcomings also. Such as it is possible that online electronic travel ticket purchase has personal data ,e.g. visa card, name, birth data, address, which will be stolen by online crime internet users more easily, who can not enquire any travel questions to get clear travel information concern whose travel destination package service choice or hotel room choice or transportation tool or restaurant choice and airline choice by travel agent. Also, it is possible that walk in travel agent paper travel ticket purchase shortcomings include that the travel consumer can not check any airlines’ seat and pre book hotel room or transport tool or restaurant in the shorten time if who needs to fly immediately. Thus, it seems that online travel agent’s client group is business travel intention, who does not need to enquire travel agent and has desire to per book airline seat in the short time. Otherwise, the offline walk in agent’s client group is entertainment intention , who need to walk in to travel agent to enquire whose travel package and has no desire to pre book airline seat in the short time. Thus, online travel agent ought concentrate on design good travel package for the business travel consumers. Otherwise, offline travel agent ought concentrate on design good travel package for the entertainment travel consumers. Thus, they can have themselves unique travel target package to adopt to their different travel need. Such as business travel consumers need to live cheap and comfortable hotels, catching cheap and fast transportation tools in their business trips, eating in cheap and good taste food in restaurant and spending the less time to catch the airline plan to arrive the destination and cheap and comfortable business class plan seat. Such as entertainment travel consumers need the travel agent can help them to design cheap and enjoyable travel package, includes living comfortable hotel room, exciting and enjoyable trip, good taste food and railway, travel bus, cruise and plane provision in trip. In conclusion, In fact, tourism is a quite unique area of business in a sense that is a travel sale service product and it can’t be observed or manipulated through direct experience prior to purchase . Instead clients have to purely rely on indirect or virtual experience. Thus, every online or offline travel agent ought attempt to design different travel package to attract every business traveler or entertainment traveller trip need because every traveler will have personal unique trip need in this competitive travel sale service market in the future.

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