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Digital Spine: A Study in Business Strategy

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This is a business strategy for the digital era. It's all about identifying the business drivers of digital revolution that's happening all around us. DIGITAL SPINE: BUSINESS STRATEGY MODEL FOR THE DIGITAL ERA As digitisation takes hold of developed economies and new companies, business trends are appearing all around us. These trends are putting to question conventional wis This is a business strategy for the digital era. It's all about identifying the business drivers of digital revolution that's happening all around us. DIGITAL SPINE: BUSINESS STRATEGY MODEL FOR THE DIGITAL ERA As digitisation takes hold of developed economies and new companies, business trends are appearing all around us. These trends are putting to question conventional wisdom and business models of companies that have thrived for decades. Several of these digital themes and new age company business models are understood by all of us only intuitively, or through fragmented themes of articles and interviews. There is a lot of talk but no proper end to end business strategy structure defined. But in all this digital chaos there is a logic, and a structure for survival. The authors have attempted to provide a business model to help clarify how these new companies are challenging the existing corporates and world business order often successfully, and what will distinguish winners from losers in this era of the millennials. This book provides: -A Business Model to help strategise market forces and give a step by step approach to analyse directional trends; -Case studies to better clarify on how to strategise both trends and as well as threats; -An overview of the digital shift and key themes for the future to watch out for


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This is a business strategy for the digital era. It's all about identifying the business drivers of digital revolution that's happening all around us. DIGITAL SPINE: BUSINESS STRATEGY MODEL FOR THE DIGITAL ERA As digitisation takes hold of developed economies and new companies, business trends are appearing all around us. These trends are putting to question conventional wis This is a business strategy for the digital era. It's all about identifying the business drivers of digital revolution that's happening all around us. DIGITAL SPINE: BUSINESS STRATEGY MODEL FOR THE DIGITAL ERA As digitisation takes hold of developed economies and new companies, business trends are appearing all around us. These trends are putting to question conventional wisdom and business models of companies that have thrived for decades. Several of these digital themes and new age company business models are understood by all of us only intuitively, or through fragmented themes of articles and interviews. There is a lot of talk but no proper end to end business strategy structure defined. But in all this digital chaos there is a logic, and a structure for survival. The authors have attempted to provide a business model to help clarify how these new companies are challenging the existing corporates and world business order often successfully, and what will distinguish winners from losers in this era of the millennials. This book provides: -A Business Model to help strategise market forces and give a step by step approach to analyse directional trends; -Case studies to better clarify on how to strategise both trends and as well as threats; -An overview of the digital shift and key themes for the future to watch out for

3 review for Digital Spine: A Study in Business Strategy

  1. 4 out of 5

    Kaushal Gupta

    The book talks about the different challenges and the questions that are being raised by the digital transformation and how to address them. There are latest trends like blockchain technology, artificial intelligence, cybersecurity and others are discussed and how these all things, overall digital transformation, affects the economy at the micro and macro levels. A section that I, personally, liked the most is when the authors talk about the Digital Spine Model which is a simple classification of The book talks about the different challenges and the questions that are being raised by the digital transformation and how to address them. There are latest trends like blockchain technology, artificial intelligence, cybersecurity and others are discussed and how these all things, overall digital transformation, affects the economy at the micro and macro levels. A section that I, personally, liked the most is when the authors talk about the Digital Spine Model which is a simple classification of important factors to be considered for digital transformation by any organization. This book may not be relevant to people already in the business of Digital transformation and marketing, but people who are thinking to enter this field or have just ventured in, this would be a good read. Please visit Book Review : Digital Spine - Vikram Kalkat & Reto Gruenenfelder to read the complete review of the book.

  2. 5 out of 5

    Tushar Mangl

    Recently read this very interesting book Digital Spine by Vikram Kalkat and Rep Gruenenfelder. This book talks about a business strategy for the digital era. It delves deep into the business drivers of the digital revolution that’s happening all around us. The authors have used data and facts to underscore the significance of digitization in today's time. At the same time, they reflect on how future would be impacted by the same. Read the complete review on my blog Recently read this very interesting book Digital Spine by Vikram Kalkat and Rep Gruenenfelder. This book talks about a business strategy for the digital era. It delves deep into the business drivers of the digital revolution that’s happening all around us. The authors have used data and facts to underscore the significance of digitization in today's time. At the same time, they reflect on how future would be impacted by the same. Read the complete review on my blog

  3. 4 out of 5

    Ankit Tilwani

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