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Summary : Jump Start your Business Brain - Doug Hall: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate

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This work offers a summary of the book “JUMP START YOUR BUSINESS BRAIN: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate” by Doug Hall. Doug Hall is the host of Brain Brew Radio, a US syndicated radio show which helps entrepreneurs. He also served as a judge on ABC’s reality show, American Inventor. In Jump Start Your Business Brain, he ar This work offers a summary of the book “JUMP START YOUR BUSINESS BRAIN: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate” by Doug Hall. Doug Hall is the host of Brain Brew Radio, a US syndicated radio show which helps entrepreneurs. He also served as a judge on ABC’s reality show, American Inventor. In Jump Start Your Business Brain, he argues persuasively that success in business is not random, but the result of a well-researched, well-thought out and well-applied framework to get the best ideas and provide the result to your customer. He takes the reader through the best marketing techniques and creativity stimuli. Many businesses have great ideas and a great product, but fail in communicating the benefit to their market. Focus on overt benefits and real reasons to buy – no customer likes to feel taken in. Be practical about your business by having a portfolio of possible ideas rather than just one. Ask key questions about how your product differentiates itself from others, such as whether your difference is revolutionary or evolutionary and how that affects your customers. Doug Hall suggests convincingly that many businesses do not engage their business brains and capabilities because they are not asking themselves the right questions. He explains how to create a business environment where the best ideas are carried forward and communicated in the best way to clients.


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This work offers a summary of the book “JUMP START YOUR BUSINESS BRAIN: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate” by Doug Hall. Doug Hall is the host of Brain Brew Radio, a US syndicated radio show which helps entrepreneurs. He also served as a judge on ABC’s reality show, American Inventor. In Jump Start Your Business Brain, he ar This work offers a summary of the book “JUMP START YOUR BUSINESS BRAIN: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate” by Doug Hall. Doug Hall is the host of Brain Brew Radio, a US syndicated radio show which helps entrepreneurs. He also served as a judge on ABC’s reality show, American Inventor. In Jump Start Your Business Brain, he argues persuasively that success in business is not random, but the result of a well-researched, well-thought out and well-applied framework to get the best ideas and provide the result to your customer. He takes the reader through the best marketing techniques and creativity stimuli. Many businesses have great ideas and a great product, but fail in communicating the benefit to their market. Focus on overt benefits and real reasons to buy – no customer likes to feel taken in. Be practical about your business by having a portfolio of possible ideas rather than just one. Ask key questions about how your product differentiates itself from others, such as whether your difference is revolutionary or evolutionary and how that affects your customers. Doug Hall suggests convincingly that many businesses do not engage their business brains and capabilities because they are not asking themselves the right questions. He explains how to create a business environment where the best ideas are carried forward and communicated in the best way to clients.

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