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Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites you to create the same magnetism that pulls reality TV viewers in by using the same tools: trans Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites you to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Learn how to use social platforms such as Twitter to tactfully share, or bare, your brand, inciting consumer action. Also learn how to strip your social media strategy down to what works for your brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Discover exactly what it takes to seduce the masses and turn them from passive followers into brand champions and loyal brand buyers. Reviews Scott Levy asks you to consider and use social media for what it is—a broadcast medium like TV or radio. Instead of channels, there are user profiles. Tweets and posts are the programs, and Levy provides a look into getting loyal viewers to stay tuned. Content matters but Context matters more. Scott hustles and is a true entrepreneur, and if you know me I love hustle! —Gary Vaynerchuk, Author, Jab Jab Jab Right Hook You want to go far, you need the fuel. You want to rock social media, you need Scott's book. He takes all the crap we hear on a regular basis and turns it into actual facts you can put towards increasing your business and revenue TODAY. Want to make sense of it all? Buy this book. —Peter Shankman Founder, HARO (helpareporter.com) Co-Founder, Shankman|Honig (shankmanhonig.com) There are very few good starting points for knowledge when it comes to figuring out how to work your way through the world of social media. As I read Levy's tips, I found myself nodding in agreement several times - as though I could've written them myself based on my own experiences. I'd have no need to write them now, though - I'd simply share this book! —Chris Pirillo, Social Content Curator LockerGnome.com @ChrisPirillo I'm impressed with the work of Scott Levy of Fuel Online. Scott not only truly understands social media engagement, but he's one of Kred's top influencers. To really understand influencers, it is important to be one as well. —Andrew Grill, CEO, KRED a leading social influencer platform As an actress in Hollywood I thought I had a pretty good grasp of the importance of Social Media and its uses. Then I met Scott Levy from Fuel Online and he opened up a whole new Twitterverse to me! He has taught me so much about Twitter and Facebook and the power they have in my career. Thanks Scott. Wait, I should Tweet this… —Rebecca Mader, Actress, Lost, Devil Wears Prada, Iron Man 3 Scott and Fuel Online are a top notch firm. They know their business inside and out and are continually focused on delivering results. I'd highly recommend them —Mike Hostetler, Founder and CEO, appendTo Fuel has been an awesome addition to our social media team and has provided us with great insight and fresh ideas in the field. Scott and his team at Fuel are easy to work with and get things done the right way. —Ronnie Winter - CEO/Manager/Lead Singer The Red Jumpsuit Apparatus Scott Levy and Fuel Online consulted in my social media strategy. His advice I found helpful and we brainstormed together on Twitter and helped with my Facebook presence as well. He's been in the business a long time and knows his stuff. —Todd Hoffman, Creator, Gold Rush on the Discovery Channel


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Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites you to create the same magnetism that pulls reality TV viewers in by using the same tools: trans Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites you to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Learn how to use social platforms such as Twitter to tactfully share, or bare, your brand, inciting consumer action. Also learn how to strip your social media strategy down to what works for your brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Discover exactly what it takes to seduce the masses and turn them from passive followers into brand champions and loyal brand buyers. Reviews Scott Levy asks you to consider and use social media for what it is—a broadcast medium like TV or radio. Instead of channels, there are user profiles. Tweets and posts are the programs, and Levy provides a look into getting loyal viewers to stay tuned. Content matters but Context matters more. Scott hustles and is a true entrepreneur, and if you know me I love hustle! —Gary Vaynerchuk, Author, Jab Jab Jab Right Hook You want to go far, you need the fuel. You want to rock social media, you need Scott's book. He takes all the crap we hear on a regular basis and turns it into actual facts you can put towards increasing your business and revenue TODAY. Want to make sense of it all? Buy this book. —Peter Shankman Founder, HARO (helpareporter.com) Co-Founder, Shankman|Honig (shankmanhonig.com) There are very few good starting points for knowledge when it comes to figuring out how to work your way through the world of social media. As I read Levy's tips, I found myself nodding in agreement several times - as though I could've written them myself based on my own experiences. I'd have no need to write them now, though - I'd simply share this book! —Chris Pirillo, Social Content Curator LockerGnome.com @ChrisPirillo I'm impressed with the work of Scott Levy of Fuel Online. Scott not only truly understands social media engagement, but he's one of Kred's top influencers. To really understand influencers, it is important to be one as well. —Andrew Grill, CEO, KRED a leading social influencer platform As an actress in Hollywood I thought I had a pretty good grasp of the importance of Social Media and its uses. Then I met Scott Levy from Fuel Online and he opened up a whole new Twitterverse to me! He has taught me so much about Twitter and Facebook and the power they have in my career. Thanks Scott. Wait, I should Tweet this… —Rebecca Mader, Actress, Lost, Devil Wears Prada, Iron Man 3 Scott and Fuel Online are a top notch firm. They know their business inside and out and are continually focused on delivering results. I'd highly recommend them —Mike Hostetler, Founder and CEO, appendTo Fuel has been an awesome addition to our social media team and has provided us with great insight and fresh ideas in the field. Scott and his team at Fuel are easy to work with and get things done the right way. —Ronnie Winter - CEO/Manager/Lead Singer The Red Jumpsuit Apparatus Scott Levy and Fuel Online consulted in my social media strategy. His advice I found helpful and we brainstormed together on Twitter and helped with my Facebook presence as well. He's been in the business a long time and knows his stuff. —Todd Hoffman, Creator, Gold Rush on the Discovery Channel

30 review for Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business

  1. 5 out of 5

    Sunshine Rodgers

    I found this book a good reference to any author, entrepreneur or business owner. Scott Levy even has an index and a social media glossary in the back of the book as a guide to understand more about brand and business strategies. He includes a resources page with links for further information about techniques, training and web data. I personally read this as an author trying to expand my social media platform and he made a lot of good points that I underlined and doggy-eared to use on my own sit I found this book a good reference to any author, entrepreneur or business owner. Scott Levy even has an index and a social media glossary in the back of the book as a guide to understand more about brand and business strategies. He includes a resources page with links for further information about techniques, training and web data. I personally read this as an author trying to expand my social media platform and he made a lot of good points that I underlined and doggy-eared to use on my own sites. He really walks through how to form a following on social media and how to increase sales. He even goes through each social media platform and describes the positives and negatives to each one and how to present yourself to each platform. I feel very confident about building my brand, meeting my goals and “tweeting naked.”

  2. 4 out of 5

    George Rodriguez

    I was hoping Scott Levy had something different to say than all the other social media authors I've read. And it turns out he does. The chapter on “Advanced Social Media Tips and Tricks” is more valuable than any social media book you'll read this year. Levy writes with a conversational style that allows his love for social media to shine through. This isn’t a guy looking to make a quick buck on the mass hysteria surrounding social media and all the “experts”, “ninjas” and “superstars” who want t I was hoping Scott Levy had something different to say than all the other social media authors I've read. And it turns out he does. The chapter on “Advanced Social Media Tips and Tricks” is more valuable than any social media book you'll read this year. Levy writes with a conversational style that allows his love for social media to shine through. This isn’t a guy looking to make a quick buck on the mass hysteria surrounding social media and all the “experts”, “ninjas” and “superstars” who want to get rich off it. He speaks from years of experience helping companies build brands on social media and he shares the things that work, that never work and what it takes to stand out in a crowded field. If you can’t afford outside help in getting your business onto social media or you want to improve what you already have in place, look no further than Tweet Naked. ***Full Disclosure: I received a free copy of this book via NetGalley. I was not required to write a positive review. The opinions I have expressed are my own.

  3. 5 out of 5

    Carol Jayden

    I have just finished my copy and I am impressed! I totally recommend to anyone who is starting out on twitter or anyone who needs to iprove their twitter experience. I got a lot of great ideas for promoting my business in this book. As a first time twitter user I found the book very helpful as it teaches how to effectively use twitter as a marketing platform. I also liked the fact that the author has included case studies to show what works and what doesn’t.

  4. 4 out of 5

    Kitty Smeer

    This is just what I needed.The book is very good resource for those in business looking to take advantage of the amazing promotional media that is Twitter. The book is very easy to understand and takes you through the whole process step by step. The author even included examples and handy tips.I totally recommend this book!

  5. 5 out of 5

    Lon Stone

    Very good book on using social media for branding.

  6. 4 out of 5

    Teena in Toronto

    I find social media and how fast it's grown fascinating. I'm on Facebook and LinkedIn. I'm on Twitter but I'm not very active. I'm obviously a blogger. I have a pro Flickr account and have loaded tons of pictures. I opened a Pinterest account (I think) but haven't really been there ... what I'm active on is time consuming enough. This is a good book for business owners and managers who are wondering if they should get involved with social media and how. The book takes you step-by-step and the cha I find social media and how fast it's grown fascinating. I'm on Facebook and LinkedIn. I'm on Twitter but I'm not very active. I'm obviously a blogger. I have a pro Flickr account and have loaded tons of pictures. I opened a Pinterest account (I think) but haven't really been there ... what I'm active on is time consuming enough. This is a good book for business owners and managers who are wondering if they should get involved with social media and how. The book takes you step-by-step and the chapters are: * What is social media? * Transparency and authenticity - be yourself, how to be transparent, how being transparent can hurt you, etc. * Building your brand - personal vs corporate, customer service and caring about people, your corporate culture, etc. * Convergence strategies and your social media team - ensuring the messages on your social media platform are consistent, should you be responding 24/7, etc. * Ways to engage - finding your audience, encouraging engagement, content, tips for each platform, etc. * How to building a following - sharing your expertise, retweeting, how many followers should you seek, etc. * Measuring and monitoring your success - metrics, conversion, return on investment, etc. * Advanced social media tips and tricks - explanation of what Facebook, Twitter, YouTube and Pinterest are * Resources * Social media glossary I liked that there were lots of examples of things people and companies had done right but also what they had done wrong. A personal example for me are the Hot Stuffs I had bought in November. They were nasty and I blogged about it. I put the link on Twitter along with Schneiders' Twitter name. Within a week, I heard from Bonnie and got compensated with $20 coupons (compensation wasn't my intent). So I went from dissing Schneiders to blogging how much their customer service rocked. You should check out this book if you are a business owner and aren't hooked up to social media ... I'm always surprised when I come across companies that aren't. Blog review post: http://www.teenaintoronto.com/2014/01...

  7. 5 out of 5

    Eric

    "Do you want to be a rookie or a Pro Bowl Veteran? The way you go about "tackling" your career is similar to being a rookie or a veteran. You can go through the day-to-day and remain average, or you can study, practice, train, and try to find every possible advantage you can . . ." This book explains not only the how but the why of social media as it pertains to marketing and brand-building. Obviously, nothing in print can match the blistering speed of the web, so places like Vine and SnapChat ar "Do you want to be a rookie or a Pro Bowl Veteran? The way you go about "tackling" your career is similar to being a rookie or a veteran. You can go through the day-to-day and remain average, or you can study, practice, train, and try to find every possible advantage you can . . ." This book explains not only the how but the why of social media as it pertains to marketing and brand-building. Obviously, nothing in print can match the blistering speed of the web, so places like Vine and SnapChat aren't addressed, but Levy covers these bases by explaining the principles of how to identify the medium advantage and market demographics of various platforms, and how to take advantage of them. The title of the book is "tweet naked," a concept and fact you get the impression the author forgot about explaining or getting around to, but nonetheless, the book is a good how-to and starter for anyone interested in taking their online presence to pro bowl levels.

  8. 5 out of 5

    Sally

    I won this book in the Goodreads Giveaways. If you want to sell anything or promote anything, you need to be on Twitter, and you need to be good at Twitter. Social media marketing, though, isn't something that comes naturally to some people. This book is a good resource for anyone who's looking to take advantage of the amazing (and free!) promotional resource that is Twitter. It provides incredibly comprehensive guidelines in language that is easy to understand, even for the computer-illiterate. I won this book in the Goodreads Giveaways. If you want to sell anything or promote anything, you need to be on Twitter, and you need to be good at Twitter. Social media marketing, though, isn't something that comes naturally to some people. This book is a good resource for anyone who's looking to take advantage of the amazing (and free!) promotional resource that is Twitter. It provides incredibly comprehensive guidelines in language that is easy to understand, even for the computer-illiterate. It shows the reader how to be an effective, credible, and efficient Tweeter. And, most importantly, it's written by an author who knows what he's talking about and has practiced what he now preaches. I definitely recommend this one!

  9. 5 out of 5

    Ayako Ezaki

    I have read a lot (online, offline) about social media and social strategy. For me, I must say that the book did not offer much added value or new insights. Since many things related to social media tools and even tactics related to specific social media platforms will be outdated as sites are updated and services/functions discontinued, I think that print (or ebook) is not really a good medium for listing tools, tips, tactics, etc. that are specific to what's out there now. Instead, I wish that I have read a lot (online, offline) about social media and social strategy. For me, I must say that the book did not offer much added value or new insights. Since many things related to social media tools and even tactics related to specific social media platforms will be outdated as sites are updated and services/functions discontinued, I think that print (or ebook) is not really a good medium for listing tools, tips, tactics, etc. that are specific to what's out there now. Instead, I wish that the book focused more on "timeless" business approaches to communications, marketing, and branding.

  10. 4 out of 5

    Janet

    What a fantastic resource for business owners and entrepreneurs. I could recommend this book to so many people in so many walks of life - bloggers, authors, photographers, small business startups and mega corporations as well. Scott Levy has included examples and case studies that show what worked and more importantly what didn't work and why. I never felt talked down to or patronized while reading. I highly recommend this important resource. *I received my copy from NetGalley.com in exchange fo What a fantastic resource for business owners and entrepreneurs. I could recommend this book to so many people in so many walks of life - bloggers, authors, photographers, small business startups and mega corporations as well. Scott Levy has included examples and case studies that show what worked and more importantly what didn't work and why. I never felt talked down to or patronized while reading. I highly recommend this important resource. *I received my copy from NetGalley.com in exchange for an honest review,

  11. 4 out of 5

    Heather Stanley

    This has a lot of great ideas for a start up or online sales business. I do online sales with JIC and I cannot wait to use this resource!! Will update with any results I have...

  12. 5 out of 5

    Jade

    Good information, but very repetitive.

  13. 5 out of 5

    Brian Fanzo

    I firmly believe that companies in 2014 are starting to understand the value of social employees to not only build their brand but be the face of their company therefore this book isn’t just for those working in social media rather this is a book for everyone and anyone who wants to be a part of the party and get the most out of their social media experience. For all those that tweet me or message me on gplus and ask for social media advice & tips… I will be sending the link to this book! Read m I firmly believe that companies in 2014 are starting to understand the value of social employees to not only build their brand but be the face of their company therefore this book isn’t just for those working in social media rather this is a book for everyone and anyone who wants to be a part of the party and get the most out of their social media experience. For all those that tweet me or message me on gplus and ask for social media advice & tips… I will be sending the link to this book! Read my full review at: https://medium.com/social-media-7/5b1...

  14. 4 out of 5

    Casey Sommers

    Unimpressed.

  15. 4 out of 5

    Mallory

  16. 5 out of 5

    Weinfurd

  17. 4 out of 5

    Wes

  18. 5 out of 5

    Düsty

  19. 4 out of 5

    Brad Johnson

  20. 4 out of 5

    elizabeth

  21. 4 out of 5

    Jennifer

  22. 5 out of 5

    Sophia

  23. 4 out of 5

    Angie on Books

  24. 4 out of 5

    Iram

  25. 5 out of 5

    Edward

  26. 4 out of 5

    Chago Davis

  27. 4 out of 5

    Kim

  28. 5 out of 5

    Faye Ong

  29. 4 out of 5

    Anneka Gearie

  30. 5 out of 5

    Sterling Jenkins

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