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Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business

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What's your entrepreneurial profile? Do you have what it takes to build a great business? In this book, three prominent business leaders and entrepreneurs--now venture capitalists and CEO advisers--share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck. After interviewing and researching What's your entrepreneurial profile? Do you have what it takes to build a great business? In this book, three prominent business leaders and entrepreneurs--now venture capitalists and CEO advisers--share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck. After interviewing and researching hundreds of business-builders across the globe, the authors found that every one of them--from young founder to seasoned CEO--holds a combination of these four attributes. Indeed each of us tends to be biased toward one of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business. So are you: - Heart-dominant, like renowned chef Alice Waters or Starbucks's Howard Schultz? - Smarts-dominant, like Jeff Bezos of Amazon or legendary investor Warren Buffett? - Guts-dominant, like Nelson Mandela or Virgin's Richard Branson? - Or are you most defined by the luck trait, like Tony Hsieh of Zappos (and a surprisingly high proportion of other successful entrepreneurs)? Heart, Smarts, Guts, and Luck includes the first Entrepreneurial Aptitude Test (E.A.T), a simple tool to help determine your specific profile. Though no single archetype for entrepreneurial success exists, this book will help you understand which traits to "dial up" or "dial down" to realize your full potential, and when these traits are most and least helpful (or even detrimental) during critical points of a company lifecycle. Not only will you know how to build a better business faster, you'll also take your natural leadership style to the next level.


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What's your entrepreneurial profile? Do you have what it takes to build a great business? In this book, three prominent business leaders and entrepreneurs--now venture capitalists and CEO advisers--share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck. After interviewing and researching What's your entrepreneurial profile? Do you have what it takes to build a great business? In this book, three prominent business leaders and entrepreneurs--now venture capitalists and CEO advisers--share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck. After interviewing and researching hundreds of business-builders across the globe, the authors found that every one of them--from young founder to seasoned CEO--holds a combination of these four attributes. Indeed each of us tends to be biased toward one of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business. So are you: - Heart-dominant, like renowned chef Alice Waters or Starbucks's Howard Schultz? - Smarts-dominant, like Jeff Bezos of Amazon or legendary investor Warren Buffett? - Guts-dominant, like Nelson Mandela or Virgin's Richard Branson? - Or are you most defined by the luck trait, like Tony Hsieh of Zappos (and a surprisingly high proportion of other successful entrepreneurs)? Heart, Smarts, Guts, and Luck includes the first Entrepreneurial Aptitude Test (E.A.T), a simple tool to help determine your specific profile. Though no single archetype for entrepreneurial success exists, this book will help you understand which traits to "dial up" or "dial down" to realize your full potential, and when these traits are most and least helpful (or even detrimental) during critical points of a company lifecycle. Not only will you know how to build a better business faster, you'll also take your natural leadership style to the next level.

31 review for Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business

  1. 5 out of 5

    Lori Grant

    A must-read book on startups for knowledge workers and aspiring entrepreneurs.

  2. 5 out of 5

    Ali

  3. 5 out of 5

    Kailash

  4. 4 out of 5

    KK

  5. 4 out of 5

    Judith

  6. 4 out of 5

    Eduardo

  7. 4 out of 5

    Myriam

  8. 4 out of 5

    Pradeep Kumar

  9. 4 out of 5

    Jonathon Raupp

  10. 4 out of 5

    Ali

  11. 4 out of 5

    Leninsaccountant

  12. 5 out of 5

    Achinto

  13. 5 out of 5

    Nate

  14. 4 out of 5

    Lia S

  15. 4 out of 5

    Robin

  16. 4 out of 5

    Kofi Akosa

  17. 5 out of 5

    Brittany

  18. 4 out of 5

    Maxime

  19. 4 out of 5

    Nicolas

  20. 5 out of 5

    Rata

  21. 5 out of 5

    Yvette

  22. 5 out of 5

    Mark Evans

  23. 4 out of 5

    Sonal

  24. 4 out of 5

    Rolton_e

  25. 5 out of 5

    Mitch Troop

  26. 4 out of 5

    Maria

  27. 4 out of 5

    Ying Ying

  28. 4 out of 5

    Cherie

  29. 5 out of 5

    Tolu Amusan

  30. 4 out of 5

    Lauren Holm

  31. 5 out of 5

    Marcin Muras

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