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The Dragons' Den Guide to Assessing Your Business Concept

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How to assess your business concept's potential to win customers The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market for their business concept. Before anyone invests valuable time and resources to a slow-growth or no-growth business idea, this step-by-step approach will allow entrepreneurs How to assess your business concept's potential to win customers The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market for their business concept. Before anyone invests valuable time and resources to a slow-growth or no-growth business idea, this step-by-step approach will allow entrepreneurs to test an idea in an unflinching, reality-based way. Case studies sourced from Canada and the US and stories from entrepreneurs who appeared on the Dragons' Den TV show, where entrepreneurs pitch their ideas to millionaires willing to invest their cash, will illustrate the key ideas and themes. Helps entrepreneurs face reality before they let their dreams lead them into a losing battle for market share Encourages readers to focus heavily on assessing their market first, before they invest valuable time and resources in a slow-growth or no-growth business idea Prepare yourself to do battle in a difficult marketplace. Assess your potential customers and measure your concept against reality. The Dragon's Den Guide shows you the way.


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How to assess your business concept's potential to win customers The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market for their business concept. Before anyone invests valuable time and resources to a slow-growth or no-growth business idea, this step-by-step approach will allow entrepreneurs How to assess your business concept's potential to win customers The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market for their business concept. Before anyone invests valuable time and resources to a slow-growth or no-growth business idea, this step-by-step approach will allow entrepreneurs to test an idea in an unflinching, reality-based way. Case studies sourced from Canada and the US and stories from entrepreneurs who appeared on the Dragons' Den TV show, where entrepreneurs pitch their ideas to millionaires willing to invest their cash, will illustrate the key ideas and themes. Helps entrepreneurs face reality before they let their dreams lead them into a losing battle for market share Encourages readers to focus heavily on assessing their market first, before they invest valuable time and resources in a slow-growth or no-growth business idea Prepare yourself to do battle in a difficult marketplace. Assess your potential customers and measure your concept against reality. The Dragon's Den Guide shows you the way.

20 review for The Dragons' Den Guide to Assessing Your Business Concept

  1. 4 out of 5

    April

    Great book that puts together what you can learn from the episodes. Easy to read and includes lots of images. I've used this to write a report and it gave me more than enough information I needed. So, if you enjoy the shows, you will definitely enjoy this book. However, if you don't know the show but do enjoy business and the idea of "being your own boss" this is a good start. Great book that puts together what you can learn from the episodes. Easy to read and includes lots of images. I've used this to write a report and it gave me more than enough information I needed. So, if you enjoy the shows, you will definitely enjoy this book. However, if you don't know the show but do enjoy business and the idea of "being your own boss" this is a good start.

  2. 5 out of 5

    John Simic

  3. 5 out of 5

    Alex Musicaendless

  4. 5 out of 5

    John

  5. 5 out of 5

    Magdalena

  6. 4 out of 5

    Deborah

  7. 5 out of 5

    Tarjin Rahman

  8. 4 out of 5

    Julie Timmer

  9. 4 out of 5

    Elias Azzi

  10. 5 out of 5

    Sam

  11. 5 out of 5

    Christopher Ferguson

  12. 4 out of 5

    Harvey Lydiard

  13. 4 out of 5

    Di Pfeffer

  14. 5 out of 5

    Jesse Mac Dougall

  15. 5 out of 5

    Mohsen

  16. 4 out of 5

    Seethu

  17. 5 out of 5

    Emily

  18. 5 out of 5

    Emily

  19. 4 out of 5

    Gagan

  20. 4 out of 5

    Jassen Jackman

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