Hartmut Esslinger’s leitmotif as a designer is ‘things do not stand for themselves, but for us.’ His new work, Design Forward, is a book about the history, practice, and future of Strategic Design. Design is one of the few holistic disciplines in the industry that combine social and emotional desires and requirements with the realities and possibilities of technology, the e Hartmut Esslinger’s leitmotif as a designer is ‘things do not stand for themselves, but for us.’ His new work, Design Forward, is a book about the history, practice, and future of Strategic Design. Design is one of the few holistic disciplines in the industry that combine social and emotional desires and requirements with the realities and possibilities of technology, the economy, and resource planning, thus creating a more humane and ecological world. Hartmut Esslinger’s message is that the future challenges for businesses are increasing due to global warming, surplus production, and energy waste, and ineffective management strategies (cheap-effective) are no longer working. He is demanding new thinking toward objectives and processes and also humane capitalism! This also calls for the establishment of a creative-focused education (Creative Sciences) alongside today’s focus on natural sciences and the liberal arts. This applies not only to finding and promoting all creative talent at an early school age, but also to then communicate the necessary professional expertise so that we are all in the position to constructively address the huge challenges ahead.
Design Forward: Creative Strategies for Sustainable Change
Hartmut Esslinger’s leitmotif as a designer is ‘things do not stand for themselves, but for us.’ His new work, Design Forward, is a book about the history, practice, and future of Strategic Design. Design is one of the few holistic disciplines in the industry that combine social and emotional desires and requirements with the realities and possibilities of technology, the e Hartmut Esslinger’s leitmotif as a designer is ‘things do not stand for themselves, but for us.’ His new work, Design Forward, is a book about the history, practice, and future of Strategic Design. Design is one of the few holistic disciplines in the industry that combine social and emotional desires and requirements with the realities and possibilities of technology, the economy, and resource planning, thus creating a more humane and ecological world. Hartmut Esslinger’s message is that the future challenges for businesses are increasing due to global warming, surplus production, and energy waste, and ineffective management strategies (cheap-effective) are no longer working. He is demanding new thinking toward objectives and processes and also humane capitalism! This also calls for the establishment of a creative-focused education (Creative Sciences) alongside today’s focus on natural sciences and the liberal arts. This applies not only to finding and promoting all creative talent at an early school age, but also to then communicate the necessary professional expertise so that we are all in the position to constructively address the huge challenges ahead.
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David –
To summarize the book: Business people are conservative number-crunching yes-men. Designers are the only people with creativity, therefore the only way a company can succeed is to have designers at the top. Apple is the best. Also take a look at the things I did on the next 100 pages (and also at the things my friends did on the next 50 pages). Maybe I am exaggerating a bit. The book has some good ideas, but they are all revolving around keeping the customer (and customer experience) in mind, whi To summarize the book: Business people are conservative number-crunching yes-men. Designers are the only people with creativity, therefore the only way a company can succeed is to have designers at the top. Apple is the best. Also take a look at the things I did on the next 100 pages (and also at the things my friends did on the next 50 pages). Maybe I am exaggerating a bit. The book has some good ideas, but they are all revolving around keeping the customer (and customer experience) in mind, which is not really a novel idea, and also it is not something that is exclusively the job of a designer. I was expecting some more hands-on "Creative Strategies for Sustainable Change" aside from this one concept. I also feel a bit cheated because half of the book was just a showcase for the designs of the author and the author's friends.
Alicia –
I found the middle section of this book charming - very interesting insights into the history of frog, and the evolution of current project design. Everything else felt a little too scattered (and the copyediting was poor). Overall, worth a read.
Kenneth Saintonge –
Phoebe –
Jacob Munk-Stander –
James N Johnson –
Jeffrey –
Ehab Mokhtar –
Jason Kehrer –
Elias –
Youngjin Yoo –
Estelle Macdonald –
Samppa –
Jesslyn Teo –
Zijing Zhang –
V. –
Daniel –
Pradyuman –
Sankar Thiagasamudram –
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Viv –
Hazal Maras –
Amonchw –
Brian Degman –
Jason Madhosingh –
Diogo –
Terrence Ma –
Xanat –
John –
Örsan Tülüce –