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Design Forward: Creative Strategies for Sustainable Change

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Hartmut Esslinger’s leitmotif as a designer is ‘things do not stand for themselves, but for us.’ His new work, Design Forward, is a book about the history, practice, and future of Strategic Design. Design is one of the few holistic disciplines in the industry that combine social and emotional desires and requirements with the realities and possibilities of technology, the e Hartmut Esslinger’s leitmotif as a designer is ‘things do not stand for themselves, but for us.’ His new work, Design Forward, is a book about the history, practice, and future of Strategic Design. Design is one of the few holistic disciplines in the industry that combine social and emotional desires and requirements with the realities and possibilities of technology, the economy, and resource planning, thus creating a more humane and ecological world. Hartmut Esslinger’s message is that the future challenges for businesses are increasing due to global warming, surplus production, and energy waste, and ineffective management strategies (cheap-effective) are no longer working. He is demanding new thinking toward objectives and processes and also humane capitalism! This also calls for the establishment of a creative-focused education (Creative Sciences) alongside today’s focus on natural sciences and the liberal arts. This applies not only to finding and promoting all creative talent at an early school age, but also to then communicate the necessary professional expertise so that we are all in the position to constructively address the huge challenges ahead.


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Hartmut Esslinger’s leitmotif as a designer is ‘things do not stand for themselves, but for us.’ His new work, Design Forward, is a book about the history, practice, and future of Strategic Design. Design is one of the few holistic disciplines in the industry that combine social and emotional desires and requirements with the realities and possibilities of technology, the e Hartmut Esslinger’s leitmotif as a designer is ‘things do not stand for themselves, but for us.’ His new work, Design Forward, is a book about the history, practice, and future of Strategic Design. Design is one of the few holistic disciplines in the industry that combine social and emotional desires and requirements with the realities and possibilities of technology, the economy, and resource planning, thus creating a more humane and ecological world. Hartmut Esslinger’s message is that the future challenges for businesses are increasing due to global warming, surplus production, and energy waste, and ineffective management strategies (cheap-effective) are no longer working. He is demanding new thinking toward objectives and processes and also humane capitalism! This also calls for the establishment of a creative-focused education (Creative Sciences) alongside today’s focus on natural sciences and the liberal arts. This applies not only to finding and promoting all creative talent at an early school age, but also to then communicate the necessary professional expertise so that we are all in the position to constructively address the huge challenges ahead.

30 review for Design Forward: Creative Strategies for Sustainable Change

  1. 5 out of 5

    David

    To summarize the book: Business people are conservative number-crunching yes-men. Designers are the only people with creativity, therefore the only way a company can succeed is to have designers at the top. Apple is the best. Also take a look at the things I did on the next 100 pages (and also at the things my friends did on the next 50 pages). Maybe I am exaggerating a bit. The book has some good ideas, but they are all revolving around keeping the customer (and customer experience) in mind, whi To summarize the book: Business people are conservative number-crunching yes-men. Designers are the only people with creativity, therefore the only way a company can succeed is to have designers at the top. Apple is the best. Also take a look at the things I did on the next 100 pages (and also at the things my friends did on the next 50 pages). Maybe I am exaggerating a bit. The book has some good ideas, but they are all revolving around keeping the customer (and customer experience) in mind, which is not really a novel idea, and also it is not something that is exclusively the job of a designer. I was expecting some more hands-on "Creative Strategies for Sustainable Change" aside from this one concept. I also feel a bit cheated because half of the book was just a showcase for the designs of the author and the author's friends.

  2. 4 out of 5

    Alicia

    I found the middle section of this book charming - very interesting insights into the history of frog, and the evolution of current project design. Everything else felt a little too scattered (and the copyediting was poor). Overall, worth a read.

  3. 4 out of 5

    Kenneth Saintonge

  4. 4 out of 5

    Phoebe

  5. 5 out of 5

    Jacob Munk-Stander

  6. 5 out of 5

    James N Johnson

  7. 5 out of 5

    Jeffrey

  8. 5 out of 5

    Ehab Mokhtar

  9. 5 out of 5

    Jason Kehrer

  10. 5 out of 5

    Elias

  11. 5 out of 5

    Youngjin Yoo

  12. 5 out of 5

    Estelle Macdonald

  13. 4 out of 5

    Samppa

  14. 5 out of 5

    Jesslyn Teo

  15. 5 out of 5

    Zijing Zhang

  16. 4 out of 5

    V.

  17. 5 out of 5

    Daniel

  18. 5 out of 5

    Pradyuman

  19. 4 out of 5

    Sankar Thiagasamudram

  20. 5 out of 5

    Bernardo Araújo

  21. 4 out of 5

    Viv

  22. 4 out of 5

    Hazal Maras

  23. 5 out of 5

    Amonchw

  24. 4 out of 5

    Brian Degman

  25. 4 out of 5

    Jason Madhosingh

  26. 5 out of 5

    Diogo

  27. 5 out of 5

    Terrence Ma

  28. 5 out of 5

    Xanat

  29. 4 out of 5

    John

  30. 5 out of 5

    Örsan Tülüce

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