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How to Start a Creative Business: The Jargon-Free Guide for Creative Entrepreneurs

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This book is an invaluable resource for any creative with a great business idea. Starting your own business does not need to be a complicated and daunting process and serial entrepreneur, Dragon's Den investor and business educator Doug Richard, shows you how. He sets out a ten-point plan teaching creatives how to shape their startup business into a success. Written in pla This book is an invaluable resource for any creative with a great business idea. Starting your own business does not need to be a complicated and daunting process and serial entrepreneur, Dragon's Den investor and business educator Doug Richard, shows you how. He sets out a ten-point plan teaching creatives how to shape their startup business into a success. Written in plain English, without the dense text and technical jargon of other business books, and illustrated with visual cues to help the message stick, Doug's practical advice is accessible to all. Real-life case studies are interspersed throughout from successful creative startups that include, Tatty Devine, Paul Smith, Time Out and LoveFilm, which expand upon the theory and bring it to life. In 10 chapters, Doug asks the fundamental questions any aspiring creative entrepreneur must answer. By following the questions from start to finish, and working through the get your hands dirty activities, you will get the theory first and then apply that theory in a practical way to the real world and your own business. By the time you reach the last question, you will have the foundation of a very solid creative business. You will answer: What do we do or need that people need or want? Who is our customer? Who is our competition? What is our pricing model? And more! Doug walks you through the process for researching, answering and, ultimately, overcoming the challenges posed by these questions for your own business plan. Whether you are passionate about craft, design, advertising, antiques, film and video, music, performing arts, or any other creative field, this fantastic guide will help you start your business today!


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This book is an invaluable resource for any creative with a great business idea. Starting your own business does not need to be a complicated and daunting process and serial entrepreneur, Dragon's Den investor and business educator Doug Richard, shows you how. He sets out a ten-point plan teaching creatives how to shape their startup business into a success. Written in pla This book is an invaluable resource for any creative with a great business idea. Starting your own business does not need to be a complicated and daunting process and serial entrepreneur, Dragon's Den investor and business educator Doug Richard, shows you how. He sets out a ten-point plan teaching creatives how to shape their startup business into a success. Written in plain English, without the dense text and technical jargon of other business books, and illustrated with visual cues to help the message stick, Doug's practical advice is accessible to all. Real-life case studies are interspersed throughout from successful creative startups that include, Tatty Devine, Paul Smith, Time Out and LoveFilm, which expand upon the theory and bring it to life. In 10 chapters, Doug asks the fundamental questions any aspiring creative entrepreneur must answer. By following the questions from start to finish, and working through the get your hands dirty activities, you will get the theory first and then apply that theory in a practical way to the real world and your own business. By the time you reach the last question, you will have the foundation of a very solid creative business. You will answer: What do we do or need that people need or want? Who is our customer? Who is our competition? What is our pricing model? And more! Doug walks you through the process for researching, answering and, ultimately, overcoming the challenges posed by these questions for your own business plan. Whether you are passionate about craft, design, advertising, antiques, film and video, music, performing arts, or any other creative field, this fantastic guide will help you start your business today!

51 review for How to Start a Creative Business: The Jargon-Free Guide for Creative Entrepreneurs

  1. 5 out of 5

    Mitch C.

    Compilations of business jargons. Learned new words though. Bootstrap Close Of Play Easy To Scale Freemium Horizontal and Vertical Integration

  2. 5 out of 5

    E.M. Chaffin

    Good info, written accessibly, encouraging to creatives.

  3. 5 out of 5

    Shila

    This book may be excellent for a certain type of person, but it wasn't exactly the best for me. To each her own. I think it may have been the page layout and design of the book. A lot of the font is green and it was hard for me to read those parts because of the type of vision that I have. I can appreciate creativity, but if you are trying to deliver this much information, I am not sure if green and blue fonts are the best to use. The parts that I read were OK, but the information wasn't exactly This book may be excellent for a certain type of person, but it wasn't exactly the best for me. To each her own. I think it may have been the page layout and design of the book. A lot of the font is green and it was hard for me to read those parts because of the type of vision that I have. I can appreciate creativity, but if you are trying to deliver this much information, I am not sure if green and blue fonts are the best to use. The parts that I read were OK, but the information wasn't exactly new.

  4. 4 out of 5

    Camilo

    The questions are amazing Great and useful book. free of jargon and straight to the point. The questions are amazing to do a quick diagnostic the business

  5. 4 out of 5

    Becky Maness

  6. 4 out of 5

    Bellavida

  7. 4 out of 5

    Kailah

  8. 4 out of 5

    Christine Karczmarczyk

  9. 4 out of 5

    Rebecca Armstrong

  10. 5 out of 5

    Mr. Nigel Canham

  11. 4 out of 5

    Jule Owen

  12. 4 out of 5

    Lauren Sargeant

  13. 5 out of 5

    Tee Bylo

  14. 5 out of 5

    Jaclynz

  15. 5 out of 5

    Douar

  16. 5 out of 5

    Eileen Campbell

  17. 4 out of 5

    mrs emma cockburn

  18. 5 out of 5

    Pierre-Michel Jean-Louis

  19. 5 out of 5

    Aimee

  20. 5 out of 5

    Julie Holloway

  21. 4 out of 5

    Kian

  22. 4 out of 5

    Basak

  23. 4 out of 5

    Lacey

  24. 4 out of 5

    Paulina Jašniak

  25. 4 out of 5

    Toby

  26. 4 out of 5

    Peter

    An excellent, encouraging and inspiring read - thoroughly recommended! :)

  27. 4 out of 5

    Jess

  28. 5 out of 5

    Kyle

  29. 4 out of 5

    Aine Munnelly

  30. 4 out of 5

    Mellymelsworld

  31. 4 out of 5

    Sharlayne Flanders

  32. 4 out of 5

    Sherrisa

  33. 4 out of 5

    Ilovebokeh

  34. 5 out of 5

    Ankit Parikh

  35. 5 out of 5

    Tiffany Hildre

  36. 5 out of 5

    Gs Adi

  37. 5 out of 5

    Sudheer Manchikatla

  38. 4 out of 5

    Ron

  39. 5 out of 5

    Asnawi

  40. 5 out of 5

    Lemniskate67

  41. 4 out of 5

    Cristina

  42. 5 out of 5

    Japhy Grant

  43. 4 out of 5

    Olayiwola Iyiola-jacobs

  44. 4 out of 5

    Ricardo Belchior

  45. 5 out of 5

    Yana

  46. 4 out of 5

    Kristina

  47. 5 out of 5

    Ashleigh

  48. 4 out of 5

    James Taylor

  49. 5 out of 5

    Jeremiah Lutes

  50. 4 out of 5

    Irene Hoskins

  51. 5 out of 5

    Sinan Bader

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