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Sell or Be Sold: How to Get Your Way in Business and in Life

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The ability to sell others is as critical to your success as food, water and oxygen is to life. While you may think that an exaggeration, every person on this planet is required to sell others on their ideas to advance themselves and their goals. The skill of selling is a MUST for promoting yourself, your business and your ideas. While many think that if they do a better j The ability to sell others is as critical to your success as food, water and oxygen is to life. While you may think that an exaggeration, every person on this planet is required to sell others on their ideas to advance themselves and their goals. The skill of selling is a MUST for promoting yourself, your business and your ideas. While many think that if they do a better job and work hard they will get raises and promotions. The facts prove otherwise though, as the only people that are getting promoted in life are those that are able to most successfully sell their ideas to others. It is said that the number one reason a business fails is a shortage of capital, but the reality is that business fails because of the inability to sell ideas, products and services to the public in quantities great enough to insure its success. While this book will be read by millions of career sales people it is written for those that do not consider themselves sales people but who want to achieve more success in their life. This book is about how to get more done in your life through selling and to show the reader how success is impossible without understanding the concepts of selling. You will be introduced to incredibly simple ways to sell any product or idea to anyone at any time. You will learn how to get others to “buy in “ and agree with your ideas and get behind you and help you. You will learn strategies that will insure you are successful in life and show you exactly how to get to where you want to go. You will know how to eliminate confrontation and end disagreements with just words and your attitude. You will be shown what the “greats“ do to be persuasive, the only reason people don't like sales, how to predict what others will do and say, how to build trust, how to separate yourself from the average, why your prospect gets weird around money, how to “hard sell“ without using pressure, the two single most important steps to success in sales and much much more. This is a fresh look at selling and how to use this forgotten art in a respectful, ethical way to get everything you want in life.


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The ability to sell others is as critical to your success as food, water and oxygen is to life. While you may think that an exaggeration, every person on this planet is required to sell others on their ideas to advance themselves and their goals. The skill of selling is a MUST for promoting yourself, your business and your ideas. While many think that if they do a better j The ability to sell others is as critical to your success as food, water and oxygen is to life. While you may think that an exaggeration, every person on this planet is required to sell others on their ideas to advance themselves and their goals. The skill of selling is a MUST for promoting yourself, your business and your ideas. While many think that if they do a better job and work hard they will get raises and promotions. The facts prove otherwise though, as the only people that are getting promoted in life are those that are able to most successfully sell their ideas to others. It is said that the number one reason a business fails is a shortage of capital, but the reality is that business fails because of the inability to sell ideas, products and services to the public in quantities great enough to insure its success. While this book will be read by millions of career sales people it is written for those that do not consider themselves sales people but who want to achieve more success in their life. This book is about how to get more done in your life through selling and to show the reader how success is impossible without understanding the concepts of selling. You will be introduced to incredibly simple ways to sell any product or idea to anyone at any time. You will learn how to get others to “buy in “ and agree with your ideas and get behind you and help you. You will learn strategies that will insure you are successful in life and show you exactly how to get to where you want to go. You will know how to eliminate confrontation and end disagreements with just words and your attitude. You will be shown what the “greats“ do to be persuasive, the only reason people don't like sales, how to predict what others will do and say, how to build trust, how to separate yourself from the average, why your prospect gets weird around money, how to “hard sell“ without using pressure, the two single most important steps to success in sales and much much more. This is a fresh look at selling and how to use this forgotten art in a respectful, ethical way to get everything you want in life.

30 review for Sell or Be Sold: How to Get Your Way in Business and in Life

  1. 4 out of 5

    Joe

    I listened to the audiobook version. I didn’t like the focus on: • People who like to save money are cheap – spending money on quality goods that last is wise, but buying in to the ideology of consumerism and purchasing things you don’t need and can’t afford on credit is irresponsible, a leading cause of stress, unhappiness and unlikely to be the right financial decision for anyone who wants to be a responsible parent • Meditation is pointless nonsense – I assume Grant has not read any of the hundr I listened to the audiobook version. I didn’t like the focus on: • People who like to save money are cheap – spending money on quality goods that last is wise, but buying in to the ideology of consumerism and purchasing things you don’t need and can’t afford on credit is irresponsible, a leading cause of stress, unhappiness and unlikely to be the right financial decision for anyone who wants to be a responsible parent • Meditation is pointless nonsense – I assume Grant has not read any of the hundreds of peer reviewed medical research papers on the benefits of meditation • More money is the only goal worth pursuing in life – some or a lot of money is a good thing and I wouldn’t encourage anyone to stop accumulating more but we also need nurses and teachers who get paid virtually nothing, will never get rich and yet provide an essential service Grant didn’t make that sale, he’s got more money than me, more visible success but there are fundamental laws of life and character and some appropriate degree of thrift (relative to your resources), isolation (in nature, meditation) and a mission greater than the mere pursuit of wealth are essential to true character. Grant also bashed Dale Carnegie and said how great L Ron Hubbard and his book Dianetics are… Despite the odd annoyance I can see that overall the book does have real content and value. I am an accountant, not a salesman and so when I’m negotiating a lower legal bill, or higher salary I rarely hear the objection “I need to ask my wife” or “I’m not planning on making a sale today” however there was a lot that was still useful to me although most of that was around general confidence and being sold on your own message rather than any specific techniques. The book did make sales sound very interesting and if I worked in a traditional sales role I would be reading Grants material constantly. I think the main takeaways are: • Always be working on your pipeline, no use selling if you aren’t also building your pipeline or you will run out of customers • Be confident in yourself, your product and your price – you can’t sell something you don’t believe in • Buy your own product • Develop the belief it is unethical for you to not sell your product – it is so important • Don’t spend too much time off topic, with chit chat and building rapport • Follow up after the sale, solve problems and upsell, sell more and get referrals • Look like a professional • Spend your time wisely, don’t waste our most precious resource, be the first one at the office • Overcome call reluctance • It if someone says that is too expensive, show them a more expensive offering, judge the reaction then consider moving to a less expensive option – the customer is probably saying that you product doesn’t solve my problem (enough) and in some cases a more expensive option can – do not get stuck negotiating prices • Do not be the cheapest option and compete only on price – a cheaper option will come along and it will be a race to the bottom • Develop lines for overcoming the most common objections to closing, practice these until they are second nature, make notes of any new objections you encounter and work on those for next time • Do an analysis after every sale (or attempted sale) • Keep customer data, children’s, names, birthdays, interests – never discard it, it can be used again • Everyone is a potential customer, old school friends, even old school enemies • Use social media to get out of obscurity and get people talking about you and your products

  2. 5 out of 5

    Belal Khan

    I bought this book after having read an article by the author. I felt the article had some real value to offer, so I figured the book would be chalk full of such value. Turns out the entire book is simply self hype and rah-rah. The thing that rubbed me the wrong way is how is basically puts down some other authors and practices in psychology and sales. It's one thing to have an opinion, but he comes off as a clown of sort. Oh, and the fact that he raves about "Dianetics" by L. Ron Hubbard is a r I bought this book after having read an article by the author. I felt the article had some real value to offer, so I figured the book would be chalk full of such value. Turns out the entire book is simply self hype and rah-rah. The thing that rubbed me the wrong way is how is basically puts down some other authors and practices in psychology and sales. It's one thing to have an opinion, but he comes off as a clown of sort. Oh, and the fact that he raves about "Dianetics" by L. Ron Hubbard is a red flag in and of itself. This book does have some value, which makes it worth the buy, and that's only in chapter 18, where he goes over his sales process. If you see this in stores, just read chapter 18. If you can get past the bashing of other authors and his self-hype, you'll be good to go.

  3. 5 out of 5

    Daniel Threlfall

    Grant Cardone can be annoying. He can also be motivational. This book was both. I read his book, the 10x Rule, and loved it. Great stuff. There was a lot of the same in this book, but the emphasis was on selling. The big idea is: 1) Everyone sells, 2) You should do a better job at it, and 3) Here's how. There were some good gems — the ethical necessity of making sales, the importance of persistence, a strategy for time management, etc. Cardone's approach is more "RA-RA-RA!" than it is "Let me prov Grant Cardone can be annoying. He can also be motivational. This book was both. I read his book, the 10x Rule, and loved it. Great stuff. There was a lot of the same in this book, but the emphasis was on selling. The big idea is: 1) Everyone sells, 2) You should do a better job at it, and 3) Here's how. There were some good gems — the ethical necessity of making sales, the importance of persistence, a strategy for time management, etc. Cardone's approach is more "RA-RA-RA!" than it is "Let me prove that to you from a double-blind placebo, lab-controlled, peer-reviewed, study." The book is helpful for those who aren't involved in traditional career sales.

  4. 4 out of 5

    Brad Henderson

    My reviews are typically very close to the reviews of the Goodreads community so I was surprised to find how bad this book was. Grant Cardone is incredibly annoying. Everything he says is anectodtal, and he uses extreme examples to make blanket claims about how to be a successful salesperson. He also encourages going into debt and convincing others to go into debt for the products you're selling. And apparently frugal people make terrible salespeople. Half of the book was common sense and the othe My reviews are typically very close to the reviews of the Goodreads community so I was surprised to find how bad this book was. Grant Cardone is incredibly annoying. Everything he says is anectodtal, and he uses extreme examples to make blanket claims about how to be a successful salesperson. He also encourages going into debt and convincing others to go into debt for the products you're selling. And apparently frugal people make terrible salespeople. Half of the book was common sense and the other half was him assuming that everything he does is a secret to success. If you like extremely arrogant people and unsupported claims read this book.

  5. 5 out of 5

    Julia

    Grant Cardone is not a professional full-time writer. He is a salesman, a billionaire, a business owner, a great leader and mentor and motivational speaker. So please stop complaining about the misspellings or his style of writing, this is not a literary work to admire for its complexity or use of the language resources to tell a story, you're missing the point. This book is about learning from a guy who used to be like you and me and figured out how the world works and made it work to his advan Grant Cardone is not a professional full-time writer. He is a salesman, a billionaire, a business owner, a great leader and mentor and motivational speaker. So please stop complaining about the misspellings or his style of writing, this is not a literary work to admire for its complexity or use of the language resources to tell a story, you're missing the point. This book is about learning from a guy who used to be like you and me and figured out how the world works and made it work to his advantage developing a series of skills and techniques that are invaluable resources if you want to do the same for yourself and your business and build wealth. I had already read The 10x Rule so I felt some of the concepts where a bit repetitive and was expecting brand new information, that's the only reason I give it 4 stars instead of 5.

  6. 5 out of 5

    A. Rosner

    I started this book not knowing the author, I left it despising him. In all fairness the author does stay true to his title, he's selling you all throughout the book. From selling himself, book was filled with self-flattery, to selling his products, book was filled with reference to his other books and to products on his website, which he continuously and unabashedly told you to buy all throughout the book. To summarize, this book felt less like a product intended to help you and more like an ad

  7. 5 out of 5

    ScienceOfSuccess

    It's similar to other Grant books, he casually mentions all his products (courses, books, apps etc.). He also gives you rules that should help. Most of them are pretty straight-forward and logical, execution is up to you. This book will: tell you everything about selling, the approach you should have, and what to look for. This book won't: tell you anything about closing the deal, and probably anything that you haven't heard already.

  8. 5 out of 5

    Jack Oughton

    "Don't have lunch with someone unless there's a chance they'll buy something from you" ok

  9. 5 out of 5

    Cody

    Everyone's a Salesperson Sell or Be Sold starts out with the interesting thesis that everyone is in sales. Whether you're a doctor selling your skill set, a entrepreneur selling your business, or a traditional salesperson selling your product you're in sales. Cardone tells of his rise through the sales world from a car salesman to a business owner; including what he calls he's biggest sale, he's wife. He outlines a basic sales process: "the only sales process you will ever need" and shares what he Everyone's a Salesperson Sell or Be Sold starts out with the interesting thesis that everyone is in sales. Whether you're a doctor selling your skill set, a entrepreneur selling your business, or a traditional salesperson selling your product you're in sales. Cardone tells of his rise through the sales world from a car salesman to a business owner; including what he calls he's biggest sale, he's wife. He outlines a basic sales process: "the only sales process you will ever need" and shares what he believes to be essential characteristics for success. He emphasizes being sold on your skill set/product and taking massive action. Cardone also talks about being able to view rejection as a relatively normal part of life and being willing to look foolish. A unique part of his book is his emphasize on getting out of obscurity and his suggestions for how to use social media. Cardone maintains that your first concern is obscurity, if no knows you no one will do business with you. He suggests using social media to get attention. In a funny way he argues that if you're not gaining haters you're probably not working hard enough on getting out of obscurity. There is a couple sales attempts to the reader in which Cardone only gives a taste of his closing process and advertises his book and app on the subject. I would have liked there to have been a little more on objection strategies, but overall it's an interesting book and a good introduction to sales.

  10. 5 out of 5

    Anthony

    I knew nothing about selling and this book was more than the perfect book to get me started. From techniques, to mindsets, I feel like a different person. I am more assertive in my business, I feel more confident about everything. It's like Grant Cardone gave me his mind.

  11. 4 out of 5

    Märt

    I spent most of my formative years despising “selling” as a sleazy profession, and I wish I didn’t. Getting people to buy into your small and big ideas is crucial for making any change to this world. Contrary to the “sleazy” salesperson stereotype, most successful people are able to communicate their ideas by articulating the value of the things they believe in to the necessary audience. Cardone is a pretty "alpha male” kind of sales guy, and has put out a number of books for general public as we I spent most of my formative years despising “selling” as a sleazy profession, and I wish I didn’t. Getting people to buy into your small and big ideas is crucial for making any change to this world. Contrary to the “sleazy” salesperson stereotype, most successful people are able to communicate their ideas by articulating the value of the things they believe in to the necessary audience. Cardone is a pretty "alpha male” kind of sales guy, and has put out a number of books for general public as well as numerous “pro salesmen" courses via “Cardone University”. I find his off-the-cuff style straight-shooting style useful and entertaining, though some may find it a bit obnoxious. Following his style, this audio book is slightly different from the written version: since he knows his material well, he sometimes goes off on different tangents and anecdotes not in the written book to illustrate his points. I learned a bunch of probably pretty basic stuff about selling. But I found it really useful, not least because I was also practicing selling in a professional setting in parallel for the very first time. Some of my learnings are summarized here: * Selling is one of the most underrated yet rewarding professions. The "sleazy salesperson” stereotype is from either 20 years ago or is "held up" by bad salespeople. This short web documentary is worth watching: https://www.salesforce.com/story-of-s... * Being able to predict [sales numbers] is a difference between amateur and professional. Predicting comes from increased knowledge and being committed all the way. * Be sold on yourself, your purpose, your company, your product, your services, your reason for being there, the price. * It's almost never the price. Most sales are lost over unspoken objections ** When faced with price objection, move customer to more expensive product (what they likely mean it's too much for that solution, they'd rather pay more to get the full solution to their problem) ** There’s more than enough money on the planet, $1B circulating per person, he says * People get weird about money. Tell stories when it gets to price. Good salesperson knows how to stay in the deal. * Second money. Once the flow of purchases has begun from a client, it's easy to buy more. * Be interested in the client, what they want, what they care about. Customer cares about himself, not about you or even your product. ** Constant questions and interaction. What do you want this product to do to satisfy you? What would make it 10 out of 10 for you, to not want another product? Ask questions about "them". Find out what they assign value to. * Always agree with the customer (not same as customer is always right; they are not). Don't fight people. ** People who agree move towards, people who don't agree move apart from each other. It only takes one to have an agreement. ** Agreeing is senior to closing the deal. * Service and purpose ** Problems are opportunities for service and therefore for future sales. ** If your customer is grinding you on price, you are not providing enough service. ** Give give give over getting. When I'm a waiter, I bring you the dessert tray and talk about each, instead of asking if you want dessert. Over-deliver always. * People believe what they see, not what they hear. ** Always have your proposal ready and offer it in writing. ** Send the proposal always even if the decision maker is not in the room, or if they are not ready to buy yet. * Ask. Be willing to get to the place where it's uncomfortable. Salesperson must persist. ** You must be completely sold that this is the best solution. ** You must be trained to stay in the deal no matter what happens. Meaning you have to be equipped with an arsenal of techniques to handle stalls, objections and emotional reactions. ** Study what you would do in every situation, including hand gestures, what you would say, and how to handle each objection. Record yourself. * Standing is for losing. Sitting is for closing. Sit down with the client to go over details and to close a sale. * Take massive action. That's how you make things happen. You're gonna have to kick it! ** If you're sold, you're not imposing, you're helping. ** Get to your "power base". These are the people you know. Make contact. Power base has their own friends who can help. ** Even "old enemies" make great parts of your power base (because you've met them). ** Past customers are very important parts of the power base. Stay in touch. People always buy more. * Positive attitude is more important than the product you're selling. ** People spend more money on things that make them feel good then on things they need. ** Your attitude precedes everything in your life. ** Positivity becomes contagious. By staying positive than the masses at bad times, you become the leader. ** The most dangerous people that affect you negatively are the ones next to you. Will you have your friend leave his garbage in your house? ** Be careful where you get your advice from. Even people closest to you can tell you to get off your path to your hopes and dreams. * If you cannot advertise every part of your sales process to the public, there is something not okay with it. ** Best sales process in short, the best sales people are Straight Shooters and tell it like it is, and know what it takes to get the job done. * You don't know what to show to the client until you ask him. ** Take time to find out what is important to the customer. Then you spend time at the right places. * Big success is an ethical and spiritual duty, not a finance or a technical issue. ** Good parent would do anything for their children. This is the same way you must approach your sales career. ** If you want to not have sales anxiety, practice, drill and educate. * Calculate how much money it costs to do miss a deal in a year, in a month. * Anything worth doing is worth doing everyday, with integrity and enthusiasm. * Be present on social media, even if you don't like it. Whenever customer is thinking about the product, he you should be thinking of you ** Facebook is just a technological way of handing out pamphlets in the parking lot ** Don't worry about haters. Worry about the person listening to the haters. ** The best medium is the one that works. The problem with social media to Believers is that they think it's the Holy Grail. * Your schedule is too busy for eating alone. ** Go to the same place over and over again until you know everyone, not a new place every time. ** I commit to working my plan every day. Put it on the wall. ** Commit to doing whatever it takes. The best things in life were achieved this way. ** Time spent with customer affects negatively your closing ratio and your profit. * Good salespeople ... ** do better in the contracting economy because they can use their skills such as ethics, positive attitude, and specific tools. ** stay current with product information (to keep trust with clients who browse online) but don't rely on it too much. ** stay in touch and call. To do it well, one needs daily motivation, technology (reminders), org skills, support, creativity, fortitude, and persistence. ** keep their pipeline full. Celebrating sales is fine but not keeping the pipeline full is the biggest mistake. ** know how to negotiate and how to "close a guy up". * Closing a deal is an art that at some point takes over from the selling. * Selling is identifying needs, showing the product, and demonstrating how your product solves that problem. * Closing is getting the buyer to take action and to exchange something that they have, signature or money, in exchange for what you offer. * Fear ** The greatest thing about fear is that it is not real. It's a boogeyman. It will kill your ability to keep your pipeline full, your ability to go outside and meet people, to close deals. Grant uses fear everyday as his inspiration, knows nothing better than humor and staying busy to overcome fear. The things you are afraid to do, do them right away. If you're not scared of anything, you're doing the same things over and over again. You need to be. Fear should be your green light to go, your direction. That's how you grow. What you're scared of, do it. Instead of doing all this crazy dream stuff, get in front of somebody you're afraid of, or call someone you are afraid of. Make a list of things and people you are afraid of, and start working at them. It's the best way to build confidence in yourself and in your sales. * Handling people's emotions ** If client demonstrates an emotional outburst with you, know that you are getting close to making a deal. Never take a person's emotions personally, do not react to them. Somebody has to stay calm, it is you. Is he upset with me or is he upset with himself that he is not in a position to do this? You are the guide in this walk in the jungle (figuratively) and sometimes they get emotional and you just stick with it. Practice, drill, and rehearse when others get emotional. It is a sign of a leader.

  12. 5 out of 5

    Maxim Shilo

    This great book by Grant Cardone helps you develop habits for becoming a highly effective salesperson. Below I outlined the main points that I took from this book. As with any summary, I believe it should be used as a refresher, as a list of guiding points that help remember the contents of the book. To fully understand and apply the following points, it is highly recommended to actually read the book. It does not replace the actual experience of reading the book, nor is it intended to. It is neve This great book by Grant Cardone helps you develop habits for becoming a highly effective salesperson. Below I outlined the main points that I took from this book. As with any summary, I believe it should be used as a refresher, as a list of guiding points that help remember the contents of the book. To fully understand and apply the following points, it is highly recommended to actually read the book. It does not replace the actual experience of reading the book, nor is it intended to. It is never too much money for the customer. It is too much money for this product. Go ahead, sell him a more expensive one, and judge their response before trying a cheaper one. ALWAYS agree with the customer. I agree it’s a lot of money. Everyone who invests in this product agrees that this system is a big investment when they’re buying it. That’s why you should get it installed to start making money right away. You are right. Salespeople stop sales, not customers. Take action and responsibility. Second money is always easier than first. Don’t bring up unreturned phone calls. Sell only what the customer needs. Find that out and match their needs with a product. – “You’re pressuring me”. – “Sir, you’re confusing my belief and passion in knowing this is the right product for you and your company with pressure. Please don’t misinterpret my enthusiasm for pressure. Now, let’s do this.” People pay more for an agreeable, positive experience than for a great product. Shorten your sales process. Value your customers time. Price is not your problem. You are your problem. Sell the client on their need. Give! Make the client feel serviced rather than sold. Work on filling your pipeline. Be confident in yourself, your product, and your price. You can’t sell something you don’t believe in. Buy your own product. Look, dress and sound professional. Take notes of most common objections and find the best answers to them. Use – that’s a great question, let me get back to you on that. Use social media to get yourself out there & known. The grass is always greener effect. Choose something and stick to it. Demand success the same way as you demand oxygen. Working for commission is the safest thing, as you’re in control of your money.

  13. 4 out of 5

    Gediminas Ščipokas

    Listened to the audiobook. While there are really great tips for someone new to the idea of sales, there is advice that is not as effective as it is told to be in this book. It is great for starting in sales and quite motivational. It stems from the idea of working hard and doing something daily if you enjoy what you do. Being persistent - this is what success is by the author.

  14. 4 out of 5

    Mark

    Full of self-promotion and bluster. But also full of truth and good advice, such as the importance of study, practice, drilling, and repeating and the importance of attitude. I will listen to this again. He's a bit of a wingnut, but his narration was both educational and entertaining, and seemed heartfelt.

  15. 4 out of 5

    Chris Prine jr.

    Great book for getting you motivated and a few good tips on direction. However, I felt cheated for buy his book when the majority of the book seemed to be a plug to buy more of his products to learn what you had already purchased.

  16. 4 out of 5

    Justin Reyes

    Solid advice. Starts out with a lot of fire, slows down a little past the middle, but hang in there because it’s worth it to get to the end. “Your ability to do well in life depends on your ability to sell others on the things in which you believe!”

  17. 5 out of 5

    Jeremy

    Love this principle. It's completely true as you interact with others. Life is all about selling others or being sold on their ideas. Everybody, not just sales people, should read this.

  18. 5 out of 5

    Brandon Still

    I have listened to Grant Cardone through podcasts, videos, and in person. The way he delivers his messages may seem over the top for some, but always seem to provide so much value for everyone who listens. In this book, Grant illustrates that everything we do in life requires selling. You are either the one selling, or being sold to and it is important to note the challenges of it, and how to overcome these challenges as well as the level of commitment it takes to achieve the things you want in I have listened to Grant Cardone through podcasts, videos, and in person. The way he delivers his messages may seem over the top for some, but always seem to provide so much value for everyone who listens. In this book, Grant illustrates that everything we do in life requires selling. You are either the one selling, or being sold to and it is important to note the challenges of it, and how to overcome these challenges as well as the level of commitment it takes to achieve the things you want in life. Grant always pushes to change your mindset. Be better and take action.

  19. 4 out of 5

    Dillon

    Incredible book! I'll be perfectly honest, from the title alone I almost didn't buy this book. It seemed like it would be a book about hard selling and not something I would be interested in. Instead, this book sold me on some incredible tactics, strategies, and most of all mindsets to have when entering the world of sales. I think this book is a great compliment to "Getting to Yes" in that it will help kick your butt in gear and get you moving towards success. Highly recommend it to anyone in sales Incredible book! I'll be perfectly honest, from the title alone I almost didn't buy this book. It seemed like it would be a book about hard selling and not something I would be interested in. Instead, this book sold me on some incredible tactics, strategies, and most of all mindsets to have when entering the world of sales. I think this book is a great compliment to "Getting to Yes" in that it will help kick your butt in gear and get you moving towards success. Highly recommend it to anyone in sales, entrepreneurship, or really anyone who sells... which is everyone 😄

  20. 5 out of 5

    Jacek Bartczak

    There are a couple of practical tips and useful advice but this a motivational book. Cardone's mental approach sometimes could be too pushy but "Sell or be sold" helps structure how to be a proactive and positive salesman. Helpful when you need motivation.

  21. 4 out of 5

    Gabe Mccauley

    Good book but Grant Cordone is a massive misogynist and just generally a bit of a knob. Wouldnt treat this as gospel if you want to be a decent human being.

  22. 5 out of 5

    Abe The

    Excellent introduction into marketing as a newbie, great principles to become a great marketer. Highly recommend.

  23. 4 out of 5

    Cathy Liu

    Read this on and off for three years before finally finishing. I didn’t appreciate the writing style, and felt like I was constantly being upsold to other books or programs. The insights were overgeneralized.

  24. 5 out of 5

    Amanda

    Parts are pretty funny as to how they apply to all areas of life. Dont agree with everything in says but he certainly knows what hes talking about the majority of the time.

  25. 4 out of 5

    George

    Great book touching upon the very basics of selling. Book full of interesting concepts and techniques that can be applied not just professionally but in all aspects of one's life.

  26. 5 out of 5

    Oliver

    This book is good for people who cold call, or who sell used cars or who are very passive sellers and need something to rev them up. Unfortunately, at this point in time, none of those fit me. Grant has a lot of good things to teach but this felt like the same things I've heard (from him) before. Maybe that's not a bad thing, but I didn't enjoy it a great deal. As much as this is a good book, I also think Grant's style of selling needs a little more nuance, a little more calibration, a little more This book is good for people who cold call, or who sell used cars or who are very passive sellers and need something to rev them up. Unfortunately, at this point in time, none of those fit me. Grant has a lot of good things to teach but this felt like the same things I've heard (from him) before. Maybe that's not a bad thing, but I didn't enjoy it a great deal. As much as this is a good book, I also think Grant's style of selling needs a little more nuance, a little more calibration, a little more empathy. Still, much to be learned from his style of selling. This review is more an indication of my personal enjoyment and where I am in the journey of sales, not necessarily the stand-alone quality of the information in this book.

  27. 5 out of 5

    Daniel Maldonado

    Excellent book, it offers a lot of value in each one of the points that it touches in the sales process, in addition that we are always sellers therefore we always sell in almost all our life. Highly recommended! It has a very good additional bibliography to complete your learning.

  28. 5 out of 5

    eden

    Love this book! Not a lot of selling books focus on the mindset of selling and give great methods to become great sales man/woman. I found it also amazing that he didn’t put any kind of manipulation techniques but how to do sell In am ethical way. :) a must read for developing the right mindset for selling!

  29. 4 out of 5

    Waseem

    One of the better sales book I’ve listened to in a while. This is not just a “how to in sales” - but too, also a “how to about succeeding in life” which itself requires you to “sell” many things beyond just in a business sense - such as selling your ideas, way of thinking, wants and needs etc - to ultimately fulfil your goals - Grant Cardone is one of the best when it comes to teaching this... To Our Continued Success! Waseem Mirza http://www.WaseemMirza.net One of the better sales book I’ve listened to in a while. This is not just a “how to in sales” - but too, also a “how to about succeeding in life” which itself requires you to “sell” many things beyond just in a business sense - such as selling your ideas, way of thinking, wants and needs etc - to ultimately fulfil your goals - Grant Cardone is one of the best when it comes to teaching this... To Our Continued Success! Waseem Mirza http://www.WaseemMirza.net

  30. 5 out of 5

    Renier

    Fantastic book!

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