The New Business Road Test shows how to assess market opportunities. Building on lessons learned by studying numerous entrepreneurs, the book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. These seven domains address the central questions in The New Business Road Test shows how to assess market opportunities. Building on lessons learned by studying numerous entrepreneurs, the book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. These seven domains address the central questions in the assessment of any market opportunity: Are the market and industry attractive? Does the opportunity offer compelling customer benefits as well as distinct advantage over othe solutions to the customer's needs? Can the team deliver the results they seek and promise to others?
The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan
The New Business Road Test shows how to assess market opportunities. Building on lessons learned by studying numerous entrepreneurs, the book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. These seven domains address the central questions in The New Business Road Test shows how to assess market opportunities. Building on lessons learned by studying numerous entrepreneurs, the book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. These seven domains address the central questions in the assessment of any market opportunity: Are the market and industry attractive? Does the opportunity offer compelling customer benefits as well as distinct advantage over othe solutions to the customer's needs? Can the team deliver the results they seek and promise to others?
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30 review for The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan
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Franco Arda –
Many ventures never get off the ground. Of those that do, the majority will fail. This book certainly helps you improving your odds of success by giving you a structured approach to thinking about your idea with the 7 domains. The author achieves a great balance between academia & practice. Personal highlights of the book: - barriers of entry: too high, too low ... - being competitive without patent protection - the 2 CSF (Critical Success Factors) for high-tech innovation !!! - the large market fall Many ventures never get off the ground. Of those that do, the majority will fail. This book certainly helps you improving your odds of success by giving you a structured approach to thinking about your idea with the 7 domains. The author achieves a great balance between academia & practice. Personal highlights of the book: - barriers of entry: too high, too low ... - being competitive without patent protection - the 2 CSF (Critical Success Factors) for high-tech innovation !!! - the large market fallacy - great opportunities: where do they come from? - evidence-based forecasting - the analogy method for new-to-the-world high-tech products In particular high-tech ventures (Internet startups) will find this amazing book very useful.
Dakshin –
Reading a book never ensures your way to a successful entrepreneurship. It only shares the experiences of some renowned start ups or it provides a frame work upon which it dwells over and over throughout the chapters like this book by JWM does. If you are awed by the structural models, the seven domains of attractive opportunities based on macro, micro level, drilled further into market and industry domains, before circling into 3 domains pertaining to team, is a very solid framework. This has bee Reading a book never ensures your way to a successful entrepreneurship. It only shares the experiences of some renowned start ups or it provides a frame work upon which it dwells over and over throughout the chapters like this book by JWM does. If you are awed by the structural models, the seven domains of attractive opportunities based on macro, micro level, drilled further into market and industry domains, before circling into 3 domains pertaining to team, is a very solid framework. This has been thoroughly visited on a repetitive mode in this book, ensuring it sticks to you through iteration though varying aspects are discussed each time. The language employed is above par though simplistic. They bite into the gnawing questions that bother an entrepreneur in a striking manner of rhetoric questions. The book is also peppered with quotes which make the read interesting. However, since I am not a staunch believer of such models, I prefer to be flexible and would not rate this book as the demi-god for entrepreneurs. It is one of the many frameworks and can be a good go-to book if you are in need of a proper framework to base your delivery or output upon.
G.Bhatt –
Good business book!
Kaitlynn Harvester –
Good insights and case studies. Could be helpful if you're really struggling about where to start with your product. Good insights and case studies. Could be helpful if you're really struggling about where to start with your product.
Pedram –
Easy to read and full of examples for each seven domains of an attractive business opportunity. It is a good guide for preparing a business plan for investors or customers.
C A Rollins –
Still waiting to receive book.
Shae –
Great book for business owners and startups. It teaches you what you need to complete a successful and well thought-out business plan. The book highlights the importance of insight from customers, industry research, advisors, and so much more. The New Business Road Test was a requirement in Grad school (business), I gain a lot on why so many companies fail. Mullins does not guarantee that you will not fail, but he provides best practices on how not fail.
Logan Streondj –
Great book that helps you step back and figure out if a business can work before plowing ahead. He unfortunately didn't really tie it all together in the conclusion and his seven domains are a bit convoluted, but here is a link that explains them: https://www.mindtools.com/pages/artic... Great book that helps you step back and figure out if a business can work before plowing ahead. He unfortunately didn't really tie it all together in the conclusion and his seven domains are a bit convoluted, but here is a link that explains them: https://www.mindtools.com/pages/artic...
Nikoloz –
John Mullins has provided a very useful methodology for evaluating a new business. I have the book in 2004 and continue using it every time I consider a new venture.
Kristiyan Vachev –
Great book for starting entrepreneurs who are currently working on an idea. There are a lot of examples, of mistakes made by real companies, that make it easier for the reader to remember.
Duncan –
Pretty boring book. Picked it up after reading his co-authored book "getting to plan B", which is well-written. this one isn't, which leads me to believe that the good writer is is coauthor. Pretty boring book. Picked it up after reading his co-authored book "getting to plan B", which is well-written. this one isn't, which leads me to believe that the good writer is is coauthor.
Chriskellyrtp –
This book was fine, and offers some pointers on how to do customer research. The real Aha moment for me came with Lean Startup
Imzen –
This book is a must-read for everyone (be in entrepreneurs, VCs & equity investor). The basics of business are summarized in this book. Screening each opportunity under the factors presented would make anyone great.
Fernando Torre –
The ideas are extremely important to entrepreneurs. However, I felt the execution of the book could have been better. I got the impression that the author is great at giving college lectures, but not that much at writing for general audiences. Most of the content could have been exposed in far fewer pages. The examples given include far too much content irrelevant to the point being made. The Lessons Learned section in every chapter, although a useful summary, duplicates too much information and The ideas are extremely important to entrepreneurs. However, I felt the execution of the book could have been better. I got the impression that the author is great at giving college lectures, but not that much at writing for general audiences. Most of the content could have been exposed in far fewer pages. The examples given include far too much content irrelevant to the point being made. The Lessons Learned section in every chapter, although a useful summary, duplicates too much information and could have also been shortened quite a bit. In short, the ideas and tools in the book are useful, but the book itself was too long and sometimes a drag to read.
Jose Papo –
Very interesting analysis of what you need to know before opening a business. The questions commonly asked by VCs and who will help you fail less: what is your market? What can you do better than what exists today? What is the size of the market? How is the industry structure? Who is the team and how much commitment to the idea do you have?
David Mayes –
Best book I have seen focusing on the need for market research and competitive advantege. Mullins 7 Domains force entrepreneurs to think analytically not only about their idea but more importantly themselves and their capabilities.
Siim –
The steps you need to take before a business plan. This is my go-to book when it comes to road testing ideas.
Judy Logback –
Definitely one of the most useful books for entrepreneurs to assess their idea before starting.
Aakash Barot –
Great insight. But you can get the entire knowledge in probably a 30 mins presentation. 5 sectors to focus on is great..
Nattapol Lerdudomviriya –
This book provides a beneficial framework to draw a business plan. It not just about check-list of entrepreneur.
Tom –
This is an excellent guide to assessing the quality of good business ideas. I highly recommend this book to any aspiring entrepreneurs out there who are thinking about the next big thing.
Kacamata105 –
business plans that you can learn here, will add to the business experience that you may never know ready to vacation? tripadvisor login business plans that you can learn here, will add to the business experience that you may never know ready to vacation? tripadvisor login
Siju Odeyemi –
very good ideas in theory.
Nick Haastrup –
Brice Jacobs –
Ly nhua Binh Minh –
Dooyum Achir –
Youssrà AL Aamouri –
Yueting Li –
Rodney Davis –